Social’s Role in Remaining Relevant in Business

Do you ever wonder how the historians of the age of the CMO will look back on this era? Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’” ‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their […] Read moreRead More»

How Corporate Idolatry Negates A Rich Life

I can’t tell you how many people told me to drop corporate idolatry from my book title. “People don’t want to hear about religion at work.” Or “Idolatry is a mortal sin, and I’m offended that you associate my hard work with idolatry.” The most common objection is this: “Idola-what? I can’t pronounce it.” As […] Read moreRead More»

What Top Talent Really Wants

  Today I’d like to share a post that you could say is the genesis of Switch and Shift: the guest-post I wrote for Shawn’s previous blog, “How to Build a Talent Magnet.” Before guesting with him, Shawn and I were certainly in the mutual-admiration society, but we didn’t know each other all that well […] Read moreRead More»

  • footer-logo

    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

  • Connect



    email: connect@switch&shift.com
    1133 Ferreto Parkway
    Dayton, NV 89403


    Terms & Conditions  |  Privacy Policy

    Newsletter Subscription

    Do you like our posts? If so, you’ll love our frequent newsletter! Sign up HERE and receiveThe Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!
  • Contact Us

    Time limit is exhausted. Please reload the CAPTCHA.