Relevant by Laura Goodrich
For the past last 17 years, I have focused my career towards working with individuals, teams and organizations who are experiencing dynamic change. When I begin to work with them I ask them to give me a picture of this change from their perspective. Then I ask them what they want. Rarely, can they tell me what they want. Conversely, they tell me what they DON’T want. In fact, they provide a good bit of detail on what they are hoping to avoid, but sadly, there appears to be no clear vision of what this inevitable change should bring
I have found that this happens too frequently to ignore. Thus, I’ve observed the cascading effect of this unconscious focus on what we fear, what we are all hoping to avoid, and how this stress is exacerbated during times of change and transition. Welcome to the world, right? This is no longer merely a company in transition; this is a world in transformation. Few, if any, industries will be exempt from this reality!
In the last few months, more and more leaders tell us that this unconscious focus is getting in the way of everything that we need to move to a positive future.
Technology has allowed us to connect globally and this creates a very unique space in time for all of us. Imagine this: in 60 seconds there are 98,000 tweets, 168 million emails are sent, and 600 new videos are uploaded to YouTube. And that’s just the beginning.
• It took radio 38 years to reach an audience of 50 million people.
• It took TV 13.
• It took Facebook two.
There stands clear evidence of a compressed timeline. In this world, new innovations can drop in to the marketplace more quickly than any other space in time, but it also means this unconscious focus of fear and the cascading affect of it is likely to get stirred even more. It has never been more important to take the wheel, with your high beams on, your hands on the wheel and steer toward opportunity to remain relevant now and into the future.
Think of it like this, 20 years ago we didn’t even have an internet. Who knows what the jobs will be in the next 20 years? People will be asked to reinvent themselves. For many, this redesign will come at the point when they would prefer to stay with the current model. Have you ever had a time where you’ve had to figure out something new? Have you ever had to reinvent yourself? Most of us have. The likelihood of that happening is very high in the market like we have now. Now more than ever, one thing is critical; if you are keenly aware of the outcomes that you want, if you have your high beams on, it’s much more likely you’re going to be aware of the changes, and relevant now and in the future.
Read part two on Monday, March 26th.
Acclaimed change and future expert Laura Goodrich is an award winning author and producer. She shares stories about incredible people for a major market television station. She is a true innovator bringing game changing solutions to individuals and organizations worldwide.
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