“Social media has taken the world by storm, leaving many people in the dust. At long last, we have a survival guide. This lively, timely book is relevant for all of us.”
~ADAM GRANT, BESTSELLING AUTHOR OF GIVE AND TAKE (@ADAMMGRANT)

About the Book

  • The business world has entered a new era—one in which social media has fundamentally changed the way companies innovate, market, scale, build teams, and serve customers. Welcome to the Social Age.

    Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social provides the tools you need to build a socially enabled team that puts the customer experience first. You’ll discover what it means to create an “OPEN” network of partners, collaborators—even competitors. And you’ll learn why nimble and collaborative organizations will ultimately outlive their Industrial Age competition.

    In this new business climate, companies unwilling to change are destined for extinction. A World Gone Social enables you to avoid this fate—and lead your organization confidently into the Social Age.

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Praise for a World Gone Social


In our hyper-connected world, every employee, every action, every inch of a company can be under the spotlight at any moment. Are you prepared? Coiné and Babbitt’s book will show you exactly what strategies you need in place now to assure success even in times of crisis. ~MARSHALL GOLDSMITH, AUTHOR OF WHAT GOT YOU HERE WON’T GET YOU THERE (@COACHGOLDSMITH)

Finally, a book that not only provides a realistic account of our world fundamentally transformed by social media but also very valuable tips on how to succeed in the Social Age. This one’s a MUST READ for any person or company who seeks to remain relevant. ~VINEET NAYAR, FOUNDER OF SAMPARK FOUNDATION (@VINEETNAYAR)

I have long said that one of the ONLY competitive advantages left to most business is the strength of the relationships they create with their customers – and the main way you will accomplish that today and especially in the future is: social media. I read more than 120 business books a year and A World Gone Social is by far the very best I have read on how to successfully navigate and leverage the massive power of social media. ~ JOHN SPENCE, ONE OF THE TOP 100 BUSINESS THOUGHT LEADERS IN AMERICA (@AWESOMELYSIMPLE)

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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