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About Switch & Shift

We’re Switch & Shift

There’s a better way to do business. Better from the human side. Better from the customer side. And as it turns out, better from the profit side as well. This blog is dedicated to exploring that better way. On this site, leadership authors, speakers and consultants Shawn Murphy and Ted Coiné have combined their blogs to amplify their message. Shawn’s focus is on the executives and managers within an organization. Ted’s is targeting more at the C-suite and the board.