What We Stand For: Be Be Do

The team at Switch and Shift serves an ever-growing community of leaders – from the newest members of our workforce to the C-Suite – who know there is a better way, a more human way, to do business.

We, and they, know that in the Social Age we are all eager not just for information on how to lead more effectively, but also for connection – human-to-human relationships – that enrich lives and shift this movement forward.

Thus, our “Be Be Do” – our declaration of purpose:

  • Be Inspirational
  • Be Heretical
  • Do Good

Be Inspirational

Our content, messaging and actions inspire those within our community of purpose to be different, to act different. Our writing, podcasts, and videos inform, mentor and motivate. The topics we bring you, as well as our guests and our core contributors (who we affectionately call our “League of Extraordinary Thinkers”) enable you to create, collaborate and perhaps provoke. Because positive action is contagious, we take our responsibility to inspire seriously.

Switch and Shift, however, is not a source of vapid rah-rah encouragement. At every turn, we provide not just motivation, but actionable inspiration – real advice and practical wisdom that helps you make a difference, right now.

Be Heretical

As we move our mission forward, we shy away from “best practices” and “conventional wisdom” – two terms we leaders seem to fall back on when we abdicate our responsibility to lead while maintaining our title, rank or influence. If it’s what everyone else is doing, you won’t find it here. We bring you only what the very best are doing to drive change, bring optimism to the workplace, and nurture innovative cultures.

The Switch and Shift community rejects “what is.” Instead, we ask “what if?”

To some, we will be perceived as rebels. Or rebel heretics. And we wear that label like a badge of honor.

Do Good

Switch and Shift exists for a simple reason: to make the world a better place.

To that end, we do not present morally neutral content; indeed, we don’t believe there is such a thing. You’re either actively making the world better, or you’re passively helping keep the status quo.

On the path we’ve chosen, we’ve met many thoughtful, passionate leaders. These friends are out to create the exact same world we are: a world where the human-side of business is practiced seamlessly by millions, maybe one day billions of people; at work and at home, in nonprofits, for-profits, and for-purpose workplaces; in government, schools and clubs. Everywhere.

The Social Age… is the Human Age.

What is the role of our community of purpose? We engineer change. We make business more human.

We make shift happen.℠

We are a new generation of rebel heretics. As a community, there’s no end to the good we can do together.

Contribute your knowledge. Extend the conversation. Challenge normal. Embrace the Social Age. Join us, and help us move this mission forward.

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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    email: connect@switch&shift.com
    1133 Ferreto Parkway
    Dayton, NV 89403


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