Brain-based enterprises

In the Information Age We Need Brain-Based Enterprises

Nearly 30 years ago, Fred Moody and Bill Gates recognized that the basis of competitive advantage had fundamentally shifted from the agrarian age to the industrial era to the information superhighway, when it was said that Microsoft’s only factory asset is the human imagination. The corresponding shift is from what I call Brawn Based Industries (BBIs) to Brain-Based Enterprises (BBEs)…. Read More»

sketch of man playing electric guitar

Creativity and Innovation Lessons from Musician George Clinton

Clinton is a synthesiser of musical genres, bending, breaking and sometimes smashing musical conventions as to what fits in to a particular genre of music. He loved The Beatles Sargent Pepper and could not see why this could not be fitted into soul and funk music. He loved Jimi Hendrix’s wild guitar playing and could not see why this should not be included into his music and so on. Unlike so many musicians that sit inside a genre, Clinton has been a fearless boundary crosser…. Read More»

Workplace Morale Unplugged

HR gurus at conferences mouth the word ‘engagement’ more times per minute than Robert Plant used to sing ‘baby’ in the average Led Zeppelin song. But what do the terms engagement, morale and motivation mean in practice? Here we look at some core principles and exemplars of how engagement, morale and motivation really work, so that you may adopt adapt them for your own purposes…. Read More»

If Music Be The Food Of Leadership… Play On!

What can Lady Gaga teach you about Business Strategy, Crowdsourcing and Social Media? What can you learn about Creativity and Innovation from The Beatles and David Bowie? How can your company accelerate its growth through the wisdom of Meatloaf, Madonna or Motorhead? Can transferable lessons on improvisation from the world of Jazz help you beat […] Read moreRead More»

  • footer-logo

    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

  • Connect



    email: connect@switch&shift.com
    1133 Ferreto Parkway
    Dayton, NV 89403


    Terms & Conditions  |  Privacy Policy

    Newsletter Subscription

    Do you like our posts? If so, you’ll love our frequent newsletter! Sign up HERE and receiveThe Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!
  • Contact Us

    Time limit is exhausted. Please reload the CAPTCHA.