3 Keys to Successful Marketing

As someone who studied and practiced sales and marketing for the last 25 years, I’ve had the opportunity to observe many of the changes that have happened in the field. Marketing answers questions like “How do we choose when we buy?” “How do sales and marketing teams influence consumers?” “ Why do we become fans of some brands versus others?” and “Which companies are successful in selling and why?” and that is what excites me. It is all about human beings and their behavior…. Read More»

5 Steps Towards a More Joyful Workplace

Balance leads us to believe that some level of equilibrium is possible. In the case of work/life balance, we mistakenly position ourselves to pursue equal measures of fulfillment from our work and personal lives. It’s unnatural to split the two worlds. Instead, we need to find fulfillment in both worlds by integrating them. The goal […] Read moreRead More»

Let’s Drive a Stake In the Heart of the Industrial Age!

Wasn’t the Industrial Age supposed to be over in the 1970s? Oh, it was? Then why are so many companies still following the Industrial Age script?

In a word: habit. Comfort, even. Let’s face it; we humans don’t just change on a whim, just because we feel like it. Most of us… well, we stick with what’s comfortable, what’s “normal” to us; what we’re good at…. Read More»

How Equality is Changing the Face of Business

Equality typically suffers from a bad reputation in capitalist environments, even to the extent that some consider it to be the biggest threat to capitalism itself. Looking at equality as the even distribution of wealth, it is indeed painstakingly clear that “all animals are created equal, but some are more equal than others”: the 85 richest people in the world have as much wealth as the 3.5 billion poorest, less than 15% of women hold Executive Officer positions in Fortune 500 companies and the US income inequality is at its highest peak since 1928. Yet, is it right to look at equality only in terms of wealth distribution? … Read More»

The Biggest Surprises of Change Leadership

When you get your first leadership position at work, what you don’t know may be more important than what you do know. Much is expected of leaders and you aren’t likely to envision it all beforehand. To help others develop in advance, I asked veteran leaders and managers to think back to their early days and answer this question… Read More»

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    There’s a more human way to do business.

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