online community

What Are the New Rules for Engaging an Online Community?

Marketing and public relations’ role within professional organizations has shifted drastically with the advent of the online community. Now there’s a greater emphasis placed on storytelling. Traditionally, organizations would simply broadcast news, or channel it through the media – observe the reaction, then respond on a flexible timetable. Today, branding isn’t simply about beaming out a message. It’s about building trust with end-users, telling a compelling story and creating two-way social streams of dialogue…. Read More»

Trust as the Differentiator

Brad Katsuyama was a trader at the Royal Bank of Canada when he discovered how high-frequency traders were front running the market and using milliseconds to take advantage of just about everyone. Brad’s response to this inequity was to start his own exchange called the Investor’s Exchange (IEX), which comes with “speed bumps” that eliminate the advantage of high-speed investors.

While I found this story as intriguing as the other topics Michael Lewis has brought to light, it was Brad’s final comments on 60 Minutes that really caused pause and reflection. He said…… Read More»

vulnerability

Why The Best Leaders View Vulnerability as a Strength

Almost everyone seems to think that being vulnerable is a bad thing – it implies that you’re weak or defenseless. In fact, when someone is willing to admit they’re vulnerable, it demonstrates a level of trust and respect with the person or people they’re opening up to. Great leaders recognize the importance of bringing vulnerability to work because it is the foundation for open and nonjudgmental communications. The boldest act of a leader is to be publicly vulnerable…. Read More»

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