4 Ways Leaders Can Trade Form for Substance

Sooner or later, they’re going to catch you picking your nose.

Well, maybe not. Maybe you’ll be fishing your keys out of a storm drain, or talking to your dry cleaner, or sneezing through a hay fever attack. But when you lead people in a meaningful way, you’re around them regularly, and sooner or later they’re bound to see you engaged in mundane everyday life…. Read More»

The Thought Leadership Funnel

In an article by niche marketer Bruce Mayhew entitled Niche Marketing: Inverting the Sales Funnel, Mayhew proposed that businesses were wasting precious resources following the traditional sales funnel. In an attempt to reach the largest audience possible, marketers would usually point their efforts to as many people as possible regardless of their inherent relationship with your brand or their interest in your products…. Read More»

How to Cut Through Fake Talk to Increase Employee Engagement

The old adage around personal engagement used to be, “Managers trump companies!”, meaning that individuals joined a company, but left their boss. In the last several years, the high engagement of an organization’s employees has drawn even more attention. Recent research on engagement shows that high engagement drives financial results. Additionally, the notion of engagement has come to encompass more than just the people skills of a manager. Employees are engaged by an ever increasing number of factors that serve to attract and retain quality performers…. Read More»

How Equality is Changing the Face of Business

Equality typically suffers from a bad reputation in capitalist environments, even to the extent that some consider it to be the biggest threat to capitalism itself. Looking at equality as the even distribution of wealth, it is indeed painstakingly clear that “all animals are created equal, but some are more equal than others”: the 85 richest people in the world have as much wealth as the 3.5 billion poorest, less than 15% of women hold Executive Officer positions in Fortune 500 companies and the US income inequality is at its highest peak since 1928. Yet, is it right to look at equality only in terms of wealth distribution? … Read More»

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