The Importance of Luminosity in the Customer Experience

Every person, unit, and organization on the planet has a happiness laser. It is the amount of joy-filled light, energy, and attentiveness one concentrates on another. And, organizations whose happiness laser registers a high candlepower have a much greater emotional connection with the recipients of that light. “Candlepower” is largely an obsolete term but is still sometimes used to describe the luminous intensity of high-powered flashlights and spotlights. So, if the candlepower of customer experience was unbundled like the colors of the rainbow, what might it contain?… Read More»


The SCARY Side of Today’s Connected Customers

Customers today can be scary. Armed with the muscular reach of social media, they can use a negative tweet, scathing review or a snarky YouTube video to digitally “egg” your business. With expectations constantly rising, if you do not perpetually spruce up your “decorations” and the size of your “jack-o-lanterns,” you are asking for a commercial whoopin’. … Read More»


What are Human Metrics? Why They are Important?

Human metrics are important when designing anything that humans interact with. MIT’s Mobile Experience Lab studies how to connect technology, people and spaces; they look to the future of public spaces and what humans want. MIT is working to understand new technology, public spaces, and how humans want to sit, relax, or play – which is vital if you want to design anything humans can fully utilize…. Read More»

lighbulb design on blackboard representing uniqueness

#SocialLeader: Digging Into What Employees Want From Leaders. Hint: It’s Social

Why is working for a social CEO so desirable? What exactly do employees want from their leaders? Our focus in tonight’s #SocialLeader is to get to the bottom of that question. We want to hear from our community of blue unicorns about your experiences and why you are or aren’t working for social CEOs…. Read More»

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