Communication is a lot like electricity in that it needs a medium or conduit through which it can flow. In business these media have been summarily dubbed “channels”. Over the past 20 years, the channels have changed a bit. We have seen the rise of email, intranets, forums, video conferencing calls and even chat applets. The more traditional channels are still in use as well, such as: meetings, one-on-one conversations and the occasional hand-written note.
The point of all of all of these channels is to find as many ways to move the same communication in order to reinforce the message. The greater and more diverse the channels, the better chance you have at your message being heard in the manner in which you need/want it to be heard. There is another channel that is not always viewed – or at least treated – as a communication channel. It carries more influence than all of the previously mentioned channels and has multiple touch-points for stakeholders. Culture…. Read More»