Businessman drawing marketing concepts

Why The New Social Marketing Is About Generosity 

Too often in marketing, we talk in terms of “getting:” getting customers to buy, getting people to click, getting people to convert, getting more followers on Twitter, getting bigger market share, etc. But the truth is, in today’s business climate, the best marketers stand out from the competition not by how much they “get,” but by how much they “give.”… Read More»

Silhouette Group of Business People Meeting

Sway Others To Act Better – For Themselves and Others

We are often oblivious to some of what’s happening around us, especially if we are focused on something else, as the startling invisible gorilla test demonstrated. The upside of this phenomenon is that we can “signal” others to act in their best interest and in ways that are beneficial to others. To become more aware of how you are influenced by what you see and hear, and to discover specific ways to nudge others, read the book Nudge (that has garnered over 300 positive reviews) and get four quick tips here… Read More»

pedestrians in city street

The Top 10 Organizational Culture Crises of 2014

2014 was a big year for the subject of workplace culture and it ended with Merriam-Webster identifying culture as the word of the year! The decision was based on growth in the number of definition lookups during a year when numerous culture crises dominated the popular press. While culture is clearly growing as a topic of interest for CEOs, it remains an elusive subject that rocks many organizations to their core. So what were 10 of the top culture crises of 2014?… Read More»

strictlin post

8 #LeadershipResolutions for 2015

As 2014 came to a close, so did another chapter of our lives. Written are 365 more days of our leadership, our influence and impact on others. Before we look to 2015 to develop our #LeadershipResolutions, we must first debrief the recently closed annum. Take some time. Like a Fighter Pilot after a combat sortie, sit with your wingmen and determine what went right, what went wrong, what could have been done better and which mission objectives were achieved or missed. This is the first and most critical step in improving performance in the coming year…. Read More»

top 8

The Top 8 Switch & Shift Series Articles

In 2014 we had our busiest year yet, providing quality content to you from a variety of different categories. We thought it would be fun to consolidate the best articles that ran in each of the series’ we hosted or co-hosted this year! So in calendar order and without further ado, here are the top articles from each series we ran in 2014. Be sure to bookmark this page, it hosts some of our (and YOUR) favorite articles last year! Enjoy!… Read More»

ten

Top 10 Posts From The League of Extraordinary Thinkers of 2014

Our Leaguers, our term of endearment for the League of Extraordinary Thinkers, make us proud. Each of them is doing great work to make businesses more human-centered. They not only write about key topics pertinent to the human-side of business conversation, but they live it, too.

The mixture of their experience, research and writing caught your attention. This list of the 10 best posts of 2014 is as diverse as are our Leaguers.

So, as the clock inches closer to the dawn of a new year, read, reflect and learn from the 10 posts that dominated 2014…. Read More»

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