Businessman drawing marketing concepts

Why The New Social Marketing Is About Generosity 

Too often in marketing, we talk in terms of “getting:” getting customers to buy, getting people to click, getting people to convert, getting more followers on Twitter, getting bigger market share, etc. But the truth is, in today’s business climate, the best marketers stand out from the competition not by how much they “get,” but by how much they “give.”… Read More»

GIVE

Why Every Part of Your Company Should Be Focused on Giving

A company’s culture is one of its most valued assets. That’s why it’s essential that leaders commit to defining and developing it as they expand. I believe a focus on giving is a fundamental element of successful companies. Encouraging your team to base all of its decisions around how they can help others will always benefit the three groups that have the greatest impact on a company’s success: colleagues, customers, and community…. Read More»

Silhouette Group of Business People Meeting

Sway Others To Act Better – For Themselves and Others

We are often oblivious to some of what’s happening around us, especially if we are focused on something else, as the startling invisible gorilla test demonstrated. The upside of this phenomenon is that we can “signal” others to act in their best interest and in ways that are beneficial to others. To become more aware of how you are influenced by what you see and hear, and to discover specific ways to nudge others, read the book Nudge (that has garnered over 300 positive reviews) and get four quick tips here… Read More»

pedestrians in city street

The Top 10 Organizational Culture Crises of 2014

2014 was a big year for the subject of workplace culture and it ended with Merriam-Webster identifying culture as the word of the year! The decision was based on growth in the number of definition lookups during a year when numerous culture crises dominated the popular press. While culture is clearly growing as a topic of interest for CEOs, it remains an elusive subject that rocks many organizations to their core. So what were 10 of the top culture crises of 2014?… Read More»

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    There’s a more human way to do business.

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