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Posted by on Sep 8, 2014 in Books, Business, Engagement, Featured, Leadership, Social Era, Social Media | 0 comments

Let’s Drive a Stake In the Heart of the Industrial Age!

Wasn’t the Industrial Age supposed to be over in the 1970s? Oh, it was? Then why are so many companies still following the Industrial Age script?

In a word: habit. Comfort, even. Let’s face it; we humans don’t just change on a whim, just because we feel like it. Most of us… well, we stick with what’s comfortable, what’s “normal” to us; what we’re good at.

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Posted by on Sep 8, 2014 in Business, Featured, leadership blog, Social Era, Talent, Workplace Optimism | 1 comment

How Equality is Changing the Face of Business

Equality typically suffers from a bad reputation in capitalist environments, even to the extent that some consider it to be the biggest threat to capitalism itself. Looking at equality as the even distribution of wealth, it is indeed painstakingly clear that “all animals are created equal, but some are more equal than others”: the 85 richest people in the world have as much wealth as the 3.5 billion poorest, less than 15% of women hold Executive Officer positions in Fortune 500 companies and the US income inequality is at its highest peak since 1928. Yet, is it right to look at equality only in terms of wealth distribution?

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Posted by on Feb 22, 2014 in Brand Engage, Business, Culture, Customer Service, Featured, Leadership, Social Era, Social Media, Social You, Strategy | 0 comments

Using Social to Enhance the Customer Experience

My colleague, Eric Marterella, who is as passionate a fan of the Marriott brand as you will find anywhere, gave it to me and even got it signed. The book is great, in the sense that it is both simple and profound and from a man who built a global hotel empire that is, by virtue of its corporate-wide “spirit to serve,” truly social, at scale. As Bill writes, “My dad, J. Willard Marriott, deserves a lot of the credit for creating a culture that empowers our associates to gives 100 percent day in, day out, year in, year out.”

And that culture is still thriving.

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Posted by on Feb 8, 2014 in Brand Engage, Business, Culture, Featured, Social Era, Social Media, Strategy | 2 comments

ROI on Conversations #socialmedia

You’ve seen them many times. Stickers on the cover of people’s laptops. Some proclaim an allegiance to a movement, team or brand. At Sprinklr, we have a few different stickers we’ve made over the course of the years. Expensive? Not particularly, but if we went into the purchase of these stickers with the question of “What’s the ROI going to be?” we never would have bought them. Recently, however, I had an experience that made me glad we did.

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Posted by on Feb 6, 2014 in Business, Culture, Featured, HR, Social Era, Strategy | 2 comments

Why Telecommuting Should Be Part of Your HR Strategy

It’s not hard to sell the benefits of telecommuting to employees; it’s the employers who need convincing that working from home can actually translate into increased profits. Telecommuting offers many benefits to an employer, including increased employee satisfaction, reduction in operating costs and the ability to tap into a broader talent base – one no longer limited by geography.

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Posted by on Feb 1, 2014 in Brand Engage, Business, Featured, Social Era, Social Media, Social You, Strategy | 0 comments

Leveraging Your Social Channels to gain Earned Media #socialmedia

Most people start slowing down in the few days leading up to Christmas. Not my pal, Augie Ray who somehow found the energy to make a significant 2014 prediction. His prediction: Three Reasons the Marketing Department Will Give Up On Earned Media in 2014. He’s partially right, but for the wrong reasons.

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Posted by on Jan 28, 2014 in Business, Culture, Featured, Leadership, Social Era, Strategy | 4 comments

The Flat Revolution: What Makes Today So Different From 1958

Want to know the main reason that people start companies? And I don’t just mean to say this is number one by a percentage point or two. Not hardly. This is number one hands down, far and away – it’s not even close. Formally or informally, I’ve interviewed company founders my entire life, which is to say for decades now. Hundreds of founders at least, though I’m fairly confident the real number is actually in the thousands. And again and again, some variation of this is what they tell me drove them to leave the comfort of the well-trod career path to start their own company…

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