letsdrive

Let’s Drive a Stake In the Heart of the Industrial Age!

Wasn’t the Industrial Age supposed to be over in the 1970s? Oh, it was? Then why are so many companies still following the Industrial Age script?

In a word: habit. Comfort, even. Let’s face it; we humans don’t just change on a whim, just because we feel like it. Most of us… well, we stick with what’s comfortable, what’s “normal” to us; what we’re good at…. Read More»

howequality

How Equality is Changing the Face of Business

Equality typically suffers from a bad reputation in capitalist environments, even to the extent that some consider it to be the biggest threat to capitalism itself. Looking at equality as the even distribution of wealth, it is indeed painstakingly clear that “all animals are created equal, but some are more equal than others”: the 85 richest people in the world have as much wealth as the 3.5 billion poorest, less than 15% of women hold Executive Officer positions in Fortune 500 companies and the US income inequality is at its highest peak since 1928. Yet, is it right to look at equality only in terms of wealth distribution? … Read More»

social enhance experience

Using Social to Enhance the Customer Experience

My colleague, Eric Marterella, who is as passionate a fan of the Marriott brand as you will find anywhere, gave it to me and even got it signed. The book is great, in the sense that it is both simple and profound and from a man who built a global hotel empire that is, by virtue of its corporate-wide “spirit to serve,” truly social, at scale. As Bill writes, “My dad, J. Willard Marriott, deserves a lot of the credit for creating a culture that empowers our associates to gives 100 percent day in, day out, year in, year out.”

And that culture is still thriving…. Read More»

roi conversations

ROI on Conversations #socialmedia

You’ve seen them many times. Stickers on the cover of people’s laptops. Some proclaim an allegiance to a movement, team or brand. At Sprinklr, we have a few different stickers we’ve made over the course of the years. Expensive? Not particularly, but if we went into the purchase of these stickers with the question of “What’s the ROI going to be?” we never would have bought them. Recently, however, I had an experience that made me glad we did…. Read More»

telecommuting part of hr strategy

Why Telecommuting Should Be Part of Your HR Strategy

It’s not hard to sell the benefits of telecommuting to employees; it’s the employers who need convincing that working from home can actually translate into increased profits. Telecommuting offers many benefits to an employer, including increased employee satisfaction, reduction in operating costs and the ability to tap into a broader talent base – one no longer limited by geography…. Read More»

flat revolution

The Flat Revolution: What Makes Today So Different From 1958

Want to know the main reason that people start companies? And I don’t just mean to say this is number one by a percentage point or two. Not hardly. This is number one hands down, far and away – it’s not even close. Formally or informally, I’ve interviewed company founders my entire life, which is to say for decades now. Hundreds of founders at least, though I’m fairly confident the real number is actually in the thousands. And again and again, some variation of this is what they tell me drove them to leave the comfort of the well-trod career path to start their own company…… Read More»

building social empire

Building Your Social Empire One Employee at a Time​

Social networking has created a disruption in the way business operates. The question now is not whether your company needs to adapt, but how? In order to have a socially competent enterprise, you must build it. According to a recent Microsoft survey of global, corporate employees, 68% are using social tools for communicating with colleagues. […] Read moreRead More»

The Importance of Thinking Beyond Your Social Media Strategy

“What is your social media strategy?” You hear this question more often than enough in the conference rooms of enterprises. Five years after the adoption of Facebook, Twitter, and their social companions, corporations are still trying to pinpoint their social media strategy. That’s the main problem. Integrated marketing is not a new concept. But, when […] Read moreRead More»

Why Knowledge is Not Power

  Yes, I said it. Contrary to everything you’ve ever been told, knowledge is not power. The days of information hoarding—of only a few “powerful” people at the top of the outdated organizational pyramid—and holding on to that last bit of data as if nobody else could replicate it, are gone. Long gone. Today, knowledge […] Read moreRead More»

  • footer-logo

    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

  • Contact Us



    email: connect@switch&shift.com
    1802 North Carson Street
    Suite 206
    Carson City, NV 89701


    Terms & Conditions  |  Privacy Policy

  •  

    − 4 = two