janitor

Label Your Business and Yourself Before Someone Else Does

Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard above the noise. Money can’t buy interestingness, yet vivid comparisons can create them. To make your label stick it must be more interesting than others’ labels of your business, cause, idea or yourself…. Read More»

meeting

5 More Rules to Avoid a Collaboration Hangover

Gartner estimates that throughout 2015 about 80% of social business efforts are not expected to achieve the intended benefits. Even more so, many collaboration initiatives leave participants behind with a hangover, generating the opposite effect of what was intended originally. So how can you make sure you don’t suffer from a collaboration hangover?… Read More»

whyourcomplex

Why Our Complex World Needs Connective Leadership

“Diversity trumps ability” as a sufficiently diverse, large group of non-experts often outperforms a small group of experts,” found Future Perfect author Steven Johnson. In our increasingly complex, disruptive world, we will face more situations where we’ll benefit from calling on the so-called wisdom of the crowd.

Thus it behooves us to have colleagues with very different work and life experiences, and from diverse professions and industries…. Read More»

spark

Spark Emotions That Spur Us To Share Your Message

This headline, “Exec loses job after allegedly slapping toddler on plane,” is an anger-evoking true story that spread quickly. Understanding why can help you spread your ideas, piggybacking on certain kinds of momentous events. “High arousal” negative emotions such as anger or anxiety spur us to share messages with others, discovered Wharton professor Jonah Berger, author of Contagious…. Read More»

thethought

The Thought Leadership Funnel

In an article by niche marketer Bruce Mayhew entitled Niche Marketing: Inverting the Sales Funnel, Mayhew proposed that businesses were wasting precious resources following the traditional sales funnel. In an attempt to reach the largest audience possible, marketers would usually point their efforts to as many people as possible regardless of their inherent relationship with your brand or their interest in your products…. Read More»

letsdrive

Let’s Drive a Stake In the Heart of the Industrial Age!

Wasn’t the Industrial Age supposed to be over in the 1970s? Oh, it was? Then why are so many companies still following the Industrial Age script?

In a word: habit. Comfort, even. Let’s face it; we humans don’t just change on a whim, just because we feel like it. Most of us… well, we stick with what’s comfortable, what’s “normal” to us; what we’re good at…. Read More»

229

The Rise of Visual Customer Service in the Social Age

For your consideration:

90% of all information that comes to the brain is visual
40% of all nerve fibers from the brain are connected to the retina
By 2016, 55% of all internet traffic will be video-based
Also by 2016, mobile video traffic will increase by 18x
So it makes sense that socially-enabled organizations are using visual customer-service for product tutorials, video FAQs and service updates. And why they are employing visual elements for interactive marketing campaigns, Q & As and – of course – branding…. Read More»

  • footer-logo

    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

  • Contact Us



    email: connect@switch&shift.com
    1802 North Carson Street
    Suite 206
    Carson City, NV 89701


    Terms & Conditions  |  Privacy Policy

  •  

    × five = 5