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Posted by on Aug 16, 2014 in Business, Communication, Culture, Engagement, Featured, Inspirational, Leadership, Social Media | 2 comments

Your Social Role in the Shifting Relationship Economy

Even with the technology to support two-way communication and discussions on the relationship economy we still observe many companies and entrepreneurs who are using the outdated mode of one-way communication called broadcasting. For example, how many have seen on social media channels a robotic, automated approach to sharing information?

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Posted by on Jun 25, 2014 in Business, Culture, Engagement, Featured, Inspirational, Leadership, Social Media | 1 comment

Forget TIME Magazine – Who’s on Your Most Influential List

TIME Magazine recently released their list of the 100 most influential people. What other list includes Beyonce, Edward Snowden, Malala Yousafzai and Jeff Bezos? They, along with an eclectic mix of other political, business, entertainment and cultural icons, were identified as those who most influence our society and culture.

As I read through TIME’s list I wondered how many of us have a “most influential list” in our lives. How many of those people are on your list for right reasons?

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Posted by on Jun 24, 2014 in Business, Communication, Culture, Featured, Social Media | 12 comments

More Social. Less Media.

The platforms and tools you use aren’t all that important. Sorry Facebook and Twitter and LinkedIn. Sorry Chatter and Yammer and Jive. All of those tools, those media, are absolutely helpful and in a broad view necessary to run your business today. But none of it is sufficient. Want to know what is sufficient, as in absolutely non-negotiable? Being social. Putting people, not process and hierarchy and title, front and center in your leadership. That’s why I insist…Your success or failure right now, this year, and ever more over the next five years, is going to be determined by only one thing…

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Posted by on Jun 22, 2014 in Business, Culture, Featured, Future of Leadership, Leadership, Mini Vlogs, Social Media | 0 comments

The Future of Work is Pioneered by the Social CEO

In the five years it took us to research A World Gone Social, nothing came as more of a delight to me personally than the emergence of the social CEO. When the leader gets the power of social, change from an Industrial Age mindset to one of the Social Age won’t just be another short-lived initiative like all the rest. Once the CEO is social there won’t be any turning back: the organization will go social, too.

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Posted by on May 17, 2014 in Brand Engage, Business, Culture, Featured, Leadership, Social Media | 0 comments

The Social Games: Surviving Disruption Requires Enterprise-Wide Social

My son’s high school senior class is in the middle of a game called “Assassin”. All players are secretly given the name of another classmate. The task: Track down (in your spare time) and shoot your target with a water gun. Players are eliminated until there’s only one left standing; winner gets bragging rights and some extra spending money.

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Posted by on May 10, 2014 in Business, Featured, Social Media | 0 comments

Social’s Role on Shaping Innovation

As we evolved, what separated us from Capuchin monkeys, who use stones to smash open nuts, or Chimpanzees, who use sticks to fish insects out of tree holes? Somewhere, we started making tools rather than finding them, using bones and sticks to make clubs or sharpening stones to make knives and spears. This was the birth of physical technology.

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Posted by on Apr 29, 2014 in Business, Featured, Leadership, Social Media, Strategy | 5 comments

Stop Confusing Innovation with Technology

As anyone who is paying attention knows: “innovation” is important to every single brand on the planet.

How do we know? Because nearly every CEO talks about “innovation” as a differentiator. Every start-up, it seems, refers to their value proposition as “innovative”. And don’t even get me started on all the “innovative” ninjas, gurus and self-anointed experts that sell based on the importance of being… you guessed it… “innovative.”

With all this talk about innovative innovation, you may have noticed a few things:

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Posted by on Apr 19, 2014 in Business, Featured, Leadership, Social Media | 2 comments

12 Steps to Earn 100,000 Followers

Social media results come from three things in equal measure: good karma, daily practice, and a ton of experimentation to see what works (or as I like to call it, “kicking the tires”).

I wrote an earlier version of this article when I had recently reached a really cool, completely arbitrary milestone of 100 thousand followers on Twitter. Now that I’m nearing 350,000 do you know what I’ve found?

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Posted by on Mar 29, 2014 in Business, Featured, Leadership, Social Media, Strategy | 1 comment

The Importance of Being Good Company on Social Media

Social media is like Friday night drinks with the girls. You’re interacting with people you actually like, then out of the blue, some guy comes up with a bad pickup line. At best, it’s harmless and you ignore him. At worst, he’s annoying and you tell him to crawl back to the cave from which he emerged. It’s the same thing on Twitter or Facebook. I’m having genuine conversations with my friends. And when I see glaringly promotional things on my timeline, I treat them like terrible pickup lines. If they’re not good company, they’re unwelcome.

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