In an article by niche marketer Bruce Mayhew entitled Niche Marketing: Inverting the Sales Funnel, Mayhew proposed that businesses were wasting precious resources following the traditional sales funnel. In an attempt to reach the largest audience possible, marketers would usually point their efforts to as many people as possible regardless of their inherent relationship with your brand or their interest in your products.Read More
Wasn’t the Industrial Age supposed to be over in the 1970s? Oh, it was? Then why are so many companies still following the Industrial Age script?
In a word: habit. Comfort, even. Let’s face it; we humans don’t just change on a whim, just because we feel like it. Most of us… well, we stick with what’s comfortable, what’s “normal” to us; what we’re good at.Read More
For your consideration:
90% of all information that comes to the brain is visual
40% of all nerve fibers from the brain are connected to the retina
By 2016, 55% of all internet traffic will be video-based
Also by 2016, mobile video traffic will increase by 18x
So it makes sense that socially-enabled organizations are using visual customer-service for product tutorials, video FAQs and service updates. And why they are employing visual elements for interactive marketing campaigns, Q & As and – of course – branding.
Virtual companies can often run like well-oiled machines, with high productivity and work-life balance for employees, well, in balance. I founded the 1 Million for Work Flexibility movement because I know just how valuable work flexibility is for both employees and for companies.Read More
Even with the technology to support two-way communication and discussions on the relationship economy we still observe many companies and entrepreneurs who are using the outdated mode of one-way communication called broadcasting. For example, how many have seen on social media channels a robotic, automated approach to sharing information?Read More
Recently, our friends at IBM were kind enough to ask Mark and me a few questions about our book, A World Gone Social. The following one-minute+ YouTube video covers some of what we uncovered in five years of research.Read More
TIME Magazine recently released their list of the 100 most influential people. What other list includes Beyonce, Edward Snowden, Malala Yousafzai and Jeff Bezos? They, along with an eclectic mix of other political, business, entertainment and cultural icons, were identified as those who most influence our society and culture.
As I read through TIME’s list I wondered how many of us have a “most influential list” in our lives. How many of those people are on your list for right reasons?Read More
The platforms and tools you use aren’t all that important. Sorry Facebook and Twitter and LinkedIn. Sorry Chatter and Yammer and Jive. All of those tools, those media, are absolutely helpful and in a broad view necessary to run your business today. But none of it is sufficient. Want to know what is sufficient, as in absolutely non-negotiable? Being social. Putting people, not process and hierarchy and title, front and center in your leadership. That’s why I insist…Your success or failure right now, this year, and ever more over the next five years, is going to be determined by only one thing…Read More
In the five years it took us to research A World Gone Social, nothing came as more of a delight to me personally than the emergence of the social CEO. When the leader gets the power of social, change from an Industrial Age mindset to one of the Social Age won’t just be another short-lived initiative like all the rest. Once the CEO is social there won’t be any turning back: the organization will go social, too.Read More
My son’s high school senior class is in the middle of a game called “Assassin”. All players are secretly given the name of another classmate. The task: Track down (in your spare time) and shoot your target with a water gun. Players are eliminated until there’s only one left standing; winner gets bragging rights and some extra spending money.Read More
As we evolved, what separated us from Capuchin monkeys, who use stones to smash open nuts, or Chimpanzees, who use sticks to fish insects out of tree holes? Somewhere, we started making tools rather than finding them, using bones and sticks to make clubs or sharpening stones to make knives and spears. This was the birth of physical technology.Read More
I’m not much of a “follower.” I consider all of my influence something to be given. So I prefer to join rather than follow. And I un-join if I find the purpose or the person to be different than what I thought. So here is a short checklist of behaviors that I use for when it’s time to un-follow a leader.Read More