Social media is like Friday night drinks with the girls. You’re interacting with people you actually like, then out of the blue, some guy comes up with a bad pickup line. At best, it’s harmless and you ignore him. At worst, he’s annoying and you tell him to crawl back to the cave from which he emerged. It’s the same thing on Twitter or Facebook. I’m having genuine conversations with my friends. And when I see glaringly promotional things on my timeline, I treat them like terrible pickup lines. If they’re not good company, they’re unwelcome.Read More
Today’s show features Christine Bader, the author of The Evolution of a Corporate Idealist: When Girl Meets Oil. She is a Visiting Scholar and Lecturer at Columbia University, where she co-teaches a course on Human Rights and Business, and a Human Rights Advisor to BSR (Business for Social Responsibility).Read More
The ‘good old boys network’ has represented the club where big decisions are made behind closed doors or on the golf course. The boys club has historically had the dark side of being exclusive and only male. No girls allowed. Yet, they did one thing right.Read More
Whether you are a start up organization, a non-profit or enterprise business, community managers can contribute to the success of your company in many ways. For instance, a community manager can help with research and development at a lower cost and provide more accurate data than focus groups. They can also decrease the cost and response time for customer support by responding instantaneously on Twitter and reducing the use of call centers. By adding a community manager to the team, employee engagement and employee referrals can increase and save on recruiting costs.Read More
Listening isn’t a new concept.
In the 1850s, for example, playwrights, actors and artists in London would frequent a press-clipping agency to see what was being said about them in the news — in essence, “listening” for mentions of themselves.
Fast forward to today and the same remains true about human nature. People want to know what’s being said about them, and the opportunities for brands to leverage these conversations are limitless.Read More
Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making good products, offering relevant advice and engaging those women.Read More
Last week a bunch of us came together for a really interesting thirty-minute Google Hangout. We’re finalists for the Business Influencer category for the Shorty Award, winner to be announced next month in New York.
It was great spending time with my very good, longtime friends Marsha Collier and Rene Blodgett (@MagicSauceMedia). It was terrific meeting some new friends, too, including Guy Kawasaki, Gemma Godfrey, our sponsor Martin Jones (@martinjonesaz).
Our host Natan Edelsburg (@twatan) from the Shorties led this question:Read More
I opted out of Klout years ago. Before I was ever listed, ranked, or nominated by Forbes, Huffington Post Tech, The Shorty Awards – before any of that. Before landing a book contract for A World Gone Social. Before winning my first consulting gig for social media strategy, or giving my first keynote on the topic.
Are you with me? Having no score on Klout hasn’t slowed me down in any way.Read More
There is a plethora of articles, books, and blog posts about the need for and benefit of networking. They talk about the benefit to one’s career, being able to learn new ideas and viewpoints that lead to innovative business models, products, services, and impact, connecting people together that wouldn’t normally meet, which can lead to infusing new fresh talent in organizations and to creating a platform for sharing your own ideas and passions. Yet, one of the rarely discussed benefits of networking, perhaps because it’s less tangible, its rewards less apparent and wide-reaching, and its impact less glamorous, is…Read More
The ship has been sailing for a while now, so long in fact that for many of us, it’s hard to see the shore anymore – or all the Social Age deniers still on the shore, muddling along like nothing has changed and nothing ever will.
Are you small, nimble, and connected? Or are you still thinking about those things?
Either way, have we got a treat for you! Starting Wednesday, March 5thRead More
You may have witnessed it yourself: living clouds created by thousands of starlings flying together, commonly referred to as ‘murmuration’. The way in which all the birds suddenly change direction or speed as if they were a single entity still remains one of nature’s secrets, with most scientists assuming starlings undertake this unique collective motion in order to reduce predation risk. In a similar way, great organizations are more than just the sum of great individuals: organizational strength, progress and resilience are determined by the extent to which individual employees ‘fly together’ as if they were a single entity working towards a common goal.Read More
My colleague, Eric Marterella, who is as passionate a fan of the Marriott brand as you will find anywhere, gave it to me and even got it signed. The book is great, in the sense that it is both simple and profound and from a man who built a global hotel empire that is, by virtue of its corporate-wide “spirit to serve,” truly social, at scale. As Bill writes, “My dad, J. Willard Marriott, deserves a lot of the credit for creating a culture that empowers our associates to gives 100 percent day in, day out, year in, year out.”
And that culture is still thriving.Read More