Swimming against the tide

A New Kind of Twitter Chat: #SocialLeader

Chances are, you’ve been a loyal reader of the Switch & Shift blog for some time now. Our hope is that through our authors’ contributions and thought leadership, you’ve grown as a leader – and a human.

Today, we’re announcing a more personal way to engage with fellow members of the Switch & Shift community… a new way to grow and share…… Read More»

Automated guide-way train at night

Addressing the Millennial Generation’s Need for Speed

Whatever you think about Millennials, they are hitting the scene at a time of a tectonic shift in management. You can shake your fists at how entitled and coddled they are, or you can see them as “secret decoder rings” that give us a glimpse of what the future of management just might look like. But either way, you’re running out of time to decide. Change is coming…. Read More»

hand and the globe

7 Ways Your Business Can Support Social Impact

Welcome to the Social Age, where an amazing 94 percent of consumers would switch brands to one that actively supports a cause. As more leaders realize that the majority of businesses will be far more socially-aware in the future, social impact is becoming increasing relevant in today’s best company cultures. But how does an organization get started? What must happen in order to become a social impact business?… Read More»

senior playing tablet

Applying the Digital Mindset to Management

Traditional management is clearly and measurably in decline, although up until now it has been changing at a somewhat glacial pace. The social media revolution has moved much more quickly and has seeped into every aspect of organizational life, but by itself it is never going to fully revolutionize management. It needs a catalyst—like the Millennials…. Read More»

online marketing

How to turn Online Interactions into Personal Business Relationships

Many business leaders are looking to bring more of the “human touch” to our social media lives and online interactions. Even if your business has amassed a large following on Twitter or LinkedIn, it’s important to figure out how to take the next step of converting these online fans and “friends” into actual personal business relationships. Here are a few ideas for how companies can get more “real-life” relationships (and sales) out of their online activity…. Read More»

janitor

Label Your Business and Yourself Before Someone Else Does

Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard above the noise. Money can’t buy interestingness, yet vivid comparisons can create them. To make your label stick it must be more interesting than others’ labels of your business, cause, idea or yourself…. Read More»

  • footer-logo

    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

  • Contact Us



    email: connect@switch&shift.com
    1802 North Carson Street
    Suite 206
    Carson City, NV 89701


    Terms & Conditions  |  Privacy Policy

  •  

    − five = 4