If companies empower their employees to be active on social media, and the employees are helping to spread the message of the company, the company will be effectively multiplying their marketing, recruiting, and support teams…. Read More»
Isn’t time the entire speaking industry align itself with the Social and Human Age that is the 21st Century?… Read More»
Here are some simple – if harsh – truths that will help you evaluate your ability to effectively lead companies in 2015 and beyond. The sooner you recognize these truths, the sooner you’ll be able to realize your full potential as a leader…. Read More»
How social is the leadership of my organization… and what can I do to help them become a Blue Unicorn?… Read More»
YEC (Young Entrepreneur Council) surveyed some more folks about how to be happier at work. Here are the responses. Question: What is one simple practice I can adopt to be happier at work? 1. Leave the Office “There are ample opportunities to get up and go for a quick walk throughout the day. Disagree? Then […] Read more… Read More»
Chances are, you’ve been a loyal reader of the Switch & Shift blog for some time now. Our hope is that through our authors’ contributions and thought leadership, you’ve grown as a leader – and a human.
Today, we’re announcing a more personal way to engage with fellow members of the Switch & Shift community… a new way to grow and share…… Read More»
As social media strategies continue to dominate the online marketing sphere, the only thing we can know with certainty is that the traditional advertising toolkit is dead and we’ve traded it for the app store…. Read More»
Every business has some Goliath over the next hill: giant attrition of talented employees; giant competition in the marketplace; a giant need to control costs; a giant need to expand into a new market.
Who are your Little Davids?… Read More»
Whatever you think about Millennials, they are hitting the scene at a time of a tectonic shift in management. You can shake your fists at how entitled and coddled they are, or you can see them as “secret decoder rings” that give us a glimpse of what the future of management just might look like. But either way, you’re running out of time to decide. Change is coming…. Read More»
Welcome to the Social Age, where an amazing 94 percent of consumers would switch brands to one that actively supports a cause. As more leaders realize that the majority of businesses will be far more socially-aware in the future, social impact is becoming increasing relevant in today’s best company cultures. But how does an organization get started? What must happen in order to become a social impact business?… Read More»