online marketing

How to turn Online Interactions into Personal Business Relationships

Many business leaders are looking to bring more of the “human touch” to our social media lives and online interactions. Even if your business has amassed a large following on Twitter or LinkedIn, it’s important to figure out how to take the next step of converting these online fans and “friends” into actual personal business relationships. Here are a few ideas for how companies can get more “real-life” relationships (and sales) out of their online activity…. Read More»

give

Why You Need to Give to Succeed

For a brand – product or personal – to be successful, the concept of giving needs to be blended in. Giving enables a brand to be a lot less self-centered and become much more aligned to a larger purpose. Differentiated skills and talents are important, but personal branding will be strengthen more in what and how you give…. Read More»

well being

Role of Culture and Leadership in Employee Well-Being

Admittedly, there are more differences between corporate America and NFL culture than there are similarities — and it’s safe to say that work related stress in the office is not as likely to lead to the violent extremes that you’d see from a professional football player for whom aggression is his stock-in-trade. But both cultures operate in a broader culture where seeking out or receiving help is largely verboten — in the NFL because it betrays weakness, on the corporate side because of the fear of exposure and the possibility of negative career consequences. That said, there are valuable lessons to be learned — and applied — on the corporate side from these recent incidents, and the way the league, teams and … Read More»

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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