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Posted by on Feb 3, 2014 in Business, Featured, Leadership, Switch & Shift TV, The Human Side TV, Videos | 0 comments

Creating Brand Love in the Social Age with @Ekaterina


My guest today is Ekaterina Walter, CMO of Branderati and bestselling author of Think Like Zuck (as in Mark Zuckerberg of a little-known website called Facebook).

Among the first few minutes, we discuss this brilliant leader’s insights…

  • On Marketing in the Social Age: How to leverage your brand’s advocates to turn marketing efforts from just another campaign into a movement!
  • On the New P.R.: “We live in the age of ‘infoblicity’” – that’s right folks, information and publicity, combined.
  • On Brand Love: “Advocacy is becoming a filter. Advocacy done right also becomes influence in the social space.”
  • On Her Favorite Study: “Ten percent of the population holding an unshakable belief can influence the rest of the population over time. Scientists have proven this isn’t just true some of the time, but time after time.” That’s where your advocates come in.
  • On The Urgency of Creating a Movement: “Customers are not just buying products anymore. They’re investing in brands. The brands that will win going forward are the ones who are truly building movements behind their companies.”

And that’s just from the first few minutes of our show – wait until we get into the game-changing power of visual storytelling. Hint: everything you learned about marketing (yes, even social marketing) is in about to get an update!

Follow Ekaterina on Twitter 

Visit her Site

Buy her books HERE.

Don’t forget to check out last week’s episode with Dorie Clark!

By the way: Go Pats!!! (ugh.)
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Image credit: cifotart / 123RF Stock Photo

Ted Coiné

Ted Coiné

Keynote speaker. Author of A World Gone Social: How Companies Must Adapt to Survive. Three-time CEO. Chairman and Founder of Switch and Shift. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social media influence. Ted consults with owners, CEOs and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida.

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