Creating Brand Love in the Social Age with @Ekaterina

My guest today is Ekaterina Walter, CMO of Branderati and bestselling author of Think Like Zuck (as in Mark Zuckerberg of a little-known website called Facebook).

Among the first few minutes, we discuss this brilliant leader’s insights…

  • On Marketing in the Social Age: How to leverage your brand’s advocates to turn marketing efforts from just another campaign into a movement!
  • On the New P.R.: “We live in the age of ‘infoblicity’” – that’s right folks, information and publicity, combined.
  • On Brand Love: “Advocacy is becoming a filter. Advocacy done right also becomes influence in the social space.”
  • On Her Favorite Study: “Ten percent of the population holding an unshakable belief can influence the rest of the population over time. Scientists have proven this isn’t just true some of the time, but time after time.” That’s where your advocates come in.
  • On The Urgency of Creating a Movement: “Customers are not just buying products anymore. They’re investing in brands. The brands that will win going forward are the ones who are truly building movements behind their companies.”

And that’s just from the first few minutes of our show – wait until we get into the game-changing power of visual storytelling. Hint: everything you learned about marketing (yes, even social marketing) is in about to get an update!

Follow Ekaterina on Twitter 

Visit her Site

Buy her books HERE.

Don’t forget to check out last week’s episode with Dorie Clark!

By the way: Go Pats!!! (ugh.)
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Image credit: cifotart / 123RF Stock Photo

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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