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Posted by on Feb 3, 2014 in Business, Featured, Leadership, Switch & Shift TV, The Human Side TV, Videos | 0 comments

Creating Brand Love in the Social Age with @Ekaterina


My guest today is Ekaterina Walter, CMO of Branderati and bestselling author of Think Like Zuck (as in Mark Zuckerberg of a little-known website called Facebook).

Among the first few minutes, we discuss this brilliant leader’s insights…

  • On Marketing in the Social Age: How to leverage your brand’s advocates to turn marketing efforts from just another campaign into a movement!
  • On the New P.R.: “We live in the age of ‘infoblicity’” – that’s right folks, information and publicity, combined.
  • On Brand Love: “Advocacy is becoming a filter. Advocacy done right also becomes influence in the social space.”
  • On Her Favorite Study: “Ten percent of the population holding an unshakable belief can influence the rest of the population over time. Scientists have proven this isn’t just true some of the time, but time after time.” That’s where your advocates come in.
  • On The Urgency of Creating a Movement: “Customers are not just buying products anymore. They’re investing in brands. The brands that will win going forward are the ones who are truly building movements behind their companies.”

And that’s just from the first few minutes of our show – wait until we get into the game-changing power of visual storytelling. Hint: everything you learned about marketing (yes, even social marketing) is in about to get an update!

Follow Ekaterina on Twitter 

Visit her Site

Buy her books HERE.

Don’t forget to check out last week’s episode with Dorie Clark!

By the way: Go Pats!!! (ugh.)
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Image credit: cifotart / 123RF Stock Photo


Ted Coiné

Ted Coiné

Ted Coiné is co-founder/CEO of, where he is host of Switch and Shift TV, weekly interviews with extraordinary thinkers focusing on the human side of business. One of the most influential business experts on the Web, Ted has been top-ranked by Forbes and Huffington Post for his leadership and social media influence. An inspirational speaker and author, his latest book, A World Gone Social: How Companies Must Adapt to Survive will hit bookstores August, 2014. Ted consults with owners, CEOs and boards of directors on modern corporate strategy. He and his family live in Naples, Florida, where Ted is active in the local tech startup community.

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