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Employee Engagement: Central to Your Company’s Success or Failure

Recently I caught up with Switch and Shift Leaguer William Powell, who many of you know on Twitter as the Leadership Advisor (@LeadrshpAdvisor). William is one of the first “Twitter friends” I met face to face, when he was in Naples a couple of years ago for a short vacation.

At that time, our conversation ranged over a wide array of topics, from other mutual friends in the LeadChange group, to adventures in social media, to customer service (which we’re both incredibly passionate about). However, it was our foray into the subject of leadership that stands out most in my mind.

In this video, you’ll learn a lot of what we both find so compelling in leadership in this exciting new century, and the vital role employee engagement plays in an organization’s success or, as is too often the case, its spectacular failure.

Enjoy the show! And if you do, I hope you consider William the next time you’re looking for a consultant to bring the mojo back to your workforce.

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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