social age tansforming

How The Social Age Is Transforming The Way Business Works

Recently, our friends at IBM were kind enough to ask Mark and me a few questions about our book, A World Gone Social. The following one-minute+ YouTube video covers some of what we uncovered in five years of research.

(Can’t see the video? Check it out here)

You’ll notice in there that I get particularly excited about one of our findings, about the power of us all to tap into the collective genius of our networks, to become extraordinary in any facet of our lives by drawing on the talent of those we’re connected to.

We labeled that OPEN: Ordinary People, Extraordinary Network. It is one of the two most powerful discoveries in the entire book. OPEN will transform your business, your career, and yes, your personal life as well. Properly understood and channeled, it can transform how you innovate, recruit, lead, sell… truly, there is nothing you did in the closed system of the Industrial Age organization that you can’t do thousands of times better in the Social Age.

But it all starts with your network. How connected are you? How giving? And to whom?

There is nothing you did in the closed system of the Industrial Age organization that you can’t do thousands of times better in the Social Age

The days of holding your friends close and your enemies closer…

Of zero-sum, win/lose thinking…

Of “Nothing personal, it’s just business”…

Of knowledge is power (so I’m hoarding all of mine!)…

That stuff is all out the window by now. It has been since late 2008.

It’s a new age. A more human age. Welcome to the Social Age.

To pre-order A World Gone Social on Amazon, click the link.

Thank you to our friends at IBM Social Business for the video love. To show your thanks for their support (and to find a whole TON of great articles, books, videos, and people, like them on Facebook!


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Copyright: wamsler / 123RF Stock Photo

Keynote speaker. Author of A World Gone Social: How Companies Must Adapt to Survive. Three-time CEO. Chairman and Founder of Switch and Shift. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social media influence. Ted consults with owners, CEOs and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida.

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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