social age tansforming

How The Social Age Is Transforming The Way Business Works

Recently, our friends at IBM were kind enough to ask Mark and me a few questions about our book, A World Gone Social. The following one-minute+ YouTube video covers some of what we uncovered in five years of research.

(Can’t see the video? Check it out here)

You’ll notice in there that I get particularly excited about one of our findings, about the power of us all to tap into the collective genius of our networks, to become extraordinary in any facet of our lives by drawing on the talent of those we’re connected to.

We labeled that OPEN: Ordinary People, Extraordinary Network. It is one of the two most powerful discoveries in the entire book. OPEN will transform your business, your career, and yes, your personal life as well. Properly understood and channeled, it can transform how you innovate, recruit, lead, sell… truly, there is nothing you did in the closed system of the Industrial Age organization that you can’t do thousands of times better in the Social Age.

But it all starts with your network. How connected are you? How giving? And to whom?

There is nothing you did in the closed system of the Industrial Age organization that you can’t do thousands of times better in the Social Age

The days of holding your friends close and your enemies closer…

Of zero-sum, win/lose thinking…

Of “Nothing personal, it’s just business”…

Of knowledge is power (so I’m hoarding all of mine!)…

That stuff is all out the window by now. It has been since late 2008.

It’s a new age. A more human age. Welcome to the Social Age.

To pre-order A World Gone Social on Amazon, click the link.

Thank you to our friends at IBM Social Business for the video love. To show your thanks for their support (and to find a whole TON of great articles, books, videos, and people, like them on Facebook!


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Copyright: wamsler / 123RF Stock Photo

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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