How to Reinvent Yourself at Work


We cannot rely on our past successes as a determination of future successes. We must be willing to volunteer and create opportunities to show off our talents. The art of reinventing ourselves is to remain relevant in the work place. But how do you reinvent yourself? For some of us it’s frightening to consider reinvention. After all there’s comfort in the familiar, right? While that may be the case, business changes are constant. That’s not going to change. If a business environment is in a constant flux state, so too must we.

In this interview, I go over personal branding with author, speaker and educator Dorie Clark. We talk through how you can reinvent yourself at work and have a career that aligns with who you are and where you want to be.

Reinvention Spectrum

Reinvention doesn’t have to be radical. It can be small tweaks to your career. There’s a spectrum that Dorie explains. Depending on what you want to accomplish the diligence and tenacity increase the further up the spectrum you go.






Executive Presence

To be a leader taken seriously, Dorie highlights three categories she calls Executive Presence. I think these three categories are important for anyone who wants to make an impact in their work.

  1. Appearance: do you look put together
  2. Communication Skills: can you convey ideas confidently
  3. Gravitas: can you keep a cool head and do people feel you can be trusted in crisis

Content Creation

If there’s one key takeaway from reading Dorie’s book, Reinventing You, it’s the importance of content creation. Dories explains, “the only competitive advantage that you can have is if people are seeking you out in particular. They will never do this unless you give them a reason.”

The Internet has leveled the playing field in terms of who can create content that’s useful and helpful. You can create content to help with your reinvention.

Quotes from Dorie

  • “Executive presence is mandatory . . . [it’s] a cue that represents what we believe about leaders; it’s what people look at as a proxy for all the rest of the skills.”
  • “Your brand is your reputation.”
  • “Reinvention increasingly is a mandatory skill for employees even if all you want to do is stay in the same place.”
  • “How are you reinventing yourself?”
  • “If you have been feeling over a period of time that people in your orbit at work are not properly appreciating your talents . . . that’s a sign your brand is not aligned with what you want it to be.”
  • “Rebranding doesn’t need to be outlandish, but can be subtle.”

Read and Connect with Dorie


Book: Reinventing You


Twitter: @dorieclark


Image credit: alphaspirit / 123RF Stock Photo

Change Leader | Speaker | Writer Co-founder and CEO of Switch and Shift. Passionately explores the space where business & humanity intersect. Promoter of workplace optimism. Believes work can be a source of joy. Top ranked leadership blogger by Huffington Post. The Optimistic Workplace (AMACOM) out 2015

  • footer-logo

    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

  • Connect

    email: connect@switch&
    1133 Ferreto Parkway
    Dayton, NV 89403

    Terms & Conditions  |  Privacy Policy

    Newsletter Subscription

    Do you like our posts? If so, you’ll love our frequent newsletter! Sign up HERE and receiveThe Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!
  • Contact Us

    Time limit is exhausted. Please reload the CAPTCHA.