Klout And Kred Are AntiSocial. Opt Out With Me.
I opted out of Klout years ago. Before I was ever listed, ranked, or nominated by Forbes, Huffington Post Tech, The Shorty Awards – before any of that. Before landing a book contract for A World Gone Social. Before winning my first consulting gig for social media strategy, or giving my first keynote on the topic.
Are you with me? Having no score on Klout hasn’t slowed me down in any way.
You absolutely, thoroughly don’t need a Klout score either. In fact, I’m convinced that Klout is driving people and companies to engage in antisocial behavior in order to achieve a higher score in this ephemeral metric-measurer.* All this goes for Kred as well. Kred wasn’t around when I quit Klout. I’ve been paying attention to other stuff in the years since, like actually interacting with humans because as far as I can tell, that’s what puts the “social” into “social media.” All these metrics and scores and stuff… they make me want to take a shower.
I’m convinced that Klout is driving people and companies to engage in antisocial behavior in order to achieve a higher score in this ephemeral metric-measurer.
But today, I realized that I’m still listed on Kred, so I sent this tweet:
Hi @Kred. Could you please let me know how to opt out of your site altogether? I would like to not appear there, at all. Thanks!
Then I noticed that no one has tweeted from that account in two weeks, so… we’ll see how that goes. If I remember right, it took a week or two for Klout to allow me to quit – I made such a public campaign of it, and had so many people joining me and rooting me on, that it appeared like their clout was beginning to suffer – I truly think that’s why they finally let me out. Neither site makes it obvious how one quits. We’ll have to see how much of a struggle Kred is in this regard.
So what’s my beef? It comes down to one word: karma.
Be it Klout, Kred, or any other scoring system, if it rewards people for snubbing the little guy and sucking up to Twitter “whales,” there’s nothing okay about that. Last time I checked, the average Twitter account had about 280 followers. I absolutely don’t care. If you’re interesting and I’m online when you’re tweeting, I’ll interact. I’ll do this with one of my favorite authors of all time, Tom Peters (104,000 followers), and I’ll do it with a new friend I met in my stream recently, Copeland Richards (40 followers). Both are interesting people, and that is what I’m out to gain from our time online together: they make me think, or laugh, or best of all both at once.
How do you measure that? The very thought makes me throw up in my mouth a little.
They make me think, or laugh, or best of all both at once. How do you measure that? The very thought makes me throw up in my mouth a little.
How they Work
Just to wrap this up so you see my gripe with these “influence” measuring sites, here’s a little insight.
Kred published this scoring system right on their site:
- Retweet or @reply by an @name that has less than 10,000 followers – 10 points
- Retweet or @reply by an @name that has more than 10,000 followers – 25 points
- Retweet or @reply by an @name that has less than 100,000 followers – 50 points
- New follow from an @name – 1 point
They have similar rewards for Facebook, but you get the idea: if someone with more followers interacts with you, you are rewarded more than if someone with fewer followers does. In other words: be shallow, folks. Be very shallow.
Be it Klout, Kred, or any other scoring system, if it rewards people for snubbing the little guy and sucking up to Twitter “whales,” there’s nothing okay about that.
Klout is even worse, in that they won’t even tell you how they score “influence.” Instead, they just give you some vague guidelines. How you measure vague accurately is anyone’s guess. They have come under a lot of flack for completely overhauling their algorithm a few times, though, which to me says the previous scoring systems were all wrong. Maybe that’s just me. Anyway, my favorite Klout detractor is Jure Klepic. You can find his posts on the topic HERE.
Not with me? Lemme have it!
You are absolutely, completely, and utterly welcome to take me to task over this in the comments below. I enjoy when my readers agree with my writing, but it’s the disagreement that teaches me the most. So either way, let me know what you think of Klout, Kred, and the whole influence measuring industry that is growing up as we delve ever deeper into the Social Age.
*…And anyone who knows me knows what I think of metrics, which I sum up here: If It Can Be Measured, It Can Be Manipulated.
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