Make Culture Your Strategic Advantage For Breakout Success

Have you noticed the prevalence of the word “culture” in business discussions lately? This is my passion – to me, culture is 98% of what actually matters in business – so I’m beginning to get concerned that it’s being over-used: that leaders are using the term without grasping its significance.

In other words, everyone is paying lip service to culture, but few have any idea what a healthy culture is, or how to build one.

So thank God for this week’s guest, Tim Kuppler, former president of Dennison Consulting, author of Build the Culture Advantage, Deliver Sustainable Performance with Clarity & Speed and founder of Culture University. Not only does Tim get it, but he’s been studying it for most of his career. He wrote a book on it, a collaborative effort with four other experts, and he’s built an insight-delivery vehicle for leaders to access the true significance of this all-important aspect of business.

Join us as we dive deeply into this incredibly important topic. As you do, keep this in mind: every single organization has culture. Every last one. Many are weak, and some are negative. Only a few orgs get it right. Those are the ones your wish you owned stock in.

Which type do you want your company to be? The latter? Watch today’s show: Tim will help you get there. Happy viewing!



Special Offer: To get 20% off The Culture Advantage book and workbook combo, use the promo code human side on

Visit Tim’s Website:

Follow Tim on Twitter: @TimKuppler





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Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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