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Posted by on Apr 29, 2012 in Business, Inspirational, Weekend Post, You: Reinvented | 15 comments

Never Let Others Define You. Never.

“I’m totally unemployable,” said my friend Johnny a while back.

“Never!” agreed Neil. “I’m radioactive to any employer.”

“Are you kidding? Me too!” chimed in another friend, Janet.

The four of us were at a small party, a gathering of one of the nonprofit boards I used to belong to a while back. I love these friends, an incredibly diverse gathering of thinkers and leaders here in Naples.

Diverse, except for one thing: only a few of us are “employed” in the traditional sense of the word. Sure, this is Naples, Florida, so more than half the group is in some stage of retirement. But that isn’t it. Most of us are business owners or solo practitioners (“solopreneurs”), not employees.

Take these three:

  • Johnny has his own upscale masonry design and construction firm. He keeps his staff small, only accepting work that suits his reputation as a true artisan. Johnny has never worked for anyone else but his father (till he got fired).
  • Neil works solo. He’s a software consultant. He represents one company, but he owns his territory (think franchise) and runs his business exactly as he chooses. He worked both in the service industry and for a big IT firm, but not in the last ten years or more.
  • Janet was a prodigy right out of grad school. She led a couple of companies you’ve probably patronized. She’s a professor now, but doesn’t consider that “real” employment – she thinks of it more as something she does a few hours a week. She writes books you’ve probably read, and you may have seen her as a guest talking head on TV.

Three very different careers, but all independent in most respects. What I find noteworthy is that they’ve all pigeonholed themselves as unemployable. And maybe they’re right: maybe most hiring managers would look at these three and say to herself, “No way. They’re misfits. They’ll never mesh with the employee mindset we require around here.”

Maybe, sure. But here’s how I think of it – not just for my Naples friends, but for you, too: what’s to stop Johnny, Neil, Janet, or you from weaving in and out of traditional employment throughout your career?

I have another friend, Stan, who used to own a pizza parlor. He made a fair living and was his own boss, but he hated it. “Every time the refrigerator went out, I had to handle it myself. I had to pay from my own pocket, I had to deal with the maintenance firm… it got old.” Finally Stan closed up shop and took an entry-level job at a grocery store: yes, this independent businessman was making $8 and hour, reporting to a boss who wasn’t half his age.

“That was tough, both on my lifestyle and, let’s face it, on my ego. But I worked my tail off, because I knew what I wanted. It took a few years, but I worked my way up in the company. Now I’m store manager. I’m making good money, though probably still a little less than when I owned that pizza shop. I have a whole bunch of bosses on the ladder above me, no doubt about it. But now, when the fridge breaks down, I call the home office, and they take care of it. I wouldn’t go back.”

I respect all of these friends, but here’s why I admire Stan most of all: he had the courage to squelch his pride and tough out a job well below his ability. This supermarket chain only hires from within, and everyone starts at the bottom of the pyramid. That’s a deal breaker for a whole lot of superb leaders out there, professionals who could add a lot of value to the company. Never mind all that. Stan was his own boss, he was an employer, a business owner, and he shifted in his career – dramatically so – to follow a new path.

Are Johnny, Neil, and Janet really unemployable? Or are they limiting their own horizons?

Here’s my take, and I sincerely want to know your thoughts here – I’m not certain I’m right; I’m still open to persuasion.

My take is that, throughout our careers, we should let ourselves wander in and out of traditional employment as our interest dictates. Nobody is “too good” to have a boss and be employed, if it fits their long-term goals, or even, perhaps, if it fits their right-now situation.

Are you unemployable? Or are you letting others define you?

Rather than thinking about yourself in terms of “I am” (“I am an owner” …”I am a solopreneur” …”I am a boss”), think in terms of Your Three Things: what are the three things that matter most to you in your work?

You: Reinvented is my sometime weekend series on the crossroads of business leadership and personal growth.

Graphic by Shawn Murphy

Ted Coine (88 Posts)

Author | Speaker | Consultant Ted Coiné is one of the most influential business leaders on Twitter, with a following of over two hundred thousand and growing rapidly. He has been ranked by both Huffington Post and Forbes for his business leadership and social media influence. An inspirational speaker, Ted is author of Five-Star Customer Service and Spoil ’Em Rotten! Prior to writing his first book, Ted was founder and CEO of Coiné Language School, a B2B company he brought from his living room to a $10 million valuation in four years by focusing relentlessly on customer service. He is currently writing his third book, about how social media is transforming leadership and business in this exciting new century. Ted and his family live in Naples, Florida, where he is active in the tech startup scene.


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  • http://www.vision30.com Jason Kiesau

    I defined my “by 30″ vision when I was 24 and every major decision I made aligned with my vision. I remember meeting with a couple sales manager who questioned my work ethic and stability because my resume showed changes. That made me scared and I started to feel like I was going to miss out on opportunities because of this… it hurt my confidence a bit, until I understood value. Anyone is employable who can demonstrate and communicate the value they bring to the table. Some hiring managers are a product of a system that looks for round pegs for their round holes. Others see the mission of the organization and rather than looking for perfectly shaped pegs to run their system understand value, leadership, appreciate innovative & creative thinking, and know how to motivate bigger picture thinkers and connect their talents to the vision of the company.

    In the traditional sense… I am probably unemployable, but that’s OK, because I’m not looking to be a number and fill a seat. I’m looking to impact wherever I am and the type of leader I want to work for will appreciate what I bring to the table.

    Value = Opportunity!

    • http://www.shiftandswitch.com Ted Coine

      Jason, you summed up a very important principle: some hiring managers are looking for round pegs to fill their round holes – okay, a LOT of hiring managers want that type of employee. Then, they cajole their staff to “think outside the box,” never catching the irony their own leadership wrought.

      A few leaders – maybe only a very few – have the wisdom and the self-confidence to look instead for team members who say, “I’m not a round peg or a square peg – I’m not a peg!” These not-peg types are the innovators who will bring quantum leaps of success to the team, because their perspective challenges everything but results.

      In the long run, if you aren’t a peg, you’ll be much better served holding out for a manager who is not looking to fill a hole.

  • http://www.frymonkeys.com/blog Alan Kay

    Ted, I have thought for a long time that the market now allows knowledge workers flexibility to earn money in different ways, i.e. being independent by bringing in your own income through your own clients, semi-independent working on a contract basis, and salaried getting a regular check. I have also said that some can and or will have to move in and out of these three generalized positions.

    The gaps between them seem artificially wide, e.g., your tax status drives how you define independent or salaried. Another thing that drives the differences is social status. To some, being an independent probably feels better than a salaried person.

    Whatever, I think we are all employable. It’s up to the individual as to how they present themselves to the world by constantly defining the value they bring and the deciding what sort of compensation we need / want.

    • http://www.shiftandswitch.com Ted Coine

      Well said, Alan (and no surprise there!)

      I view the distinction between employed and independent as artificial, a construct we humans follow because it’s easier to lump things into this category or that than it is to really think about it.

      The social status issue – that’s a fascinating one for me. I agree, being an independent business person is wrapped in greater status in American/Western culture than employment. I wonder, though…

      * When I started Coine Language School, we had no students. I was my own boss, but I was also relying on Jane’s salary to pay the family bills. I was independent of an employer, and I was building something. But that’s not the whole story, is it?

      * We grew the business into something sizable in just a few years, so I have to be mindful not to belittle that. But nearly every day, I work with employees – managers and executives of enterprises – whose departmental budgets are vastly greater than my company’s best year. Some of these folks are paid salaries far greater than I ever paid myself as CEO. They are “just” employees, but… that’s hardly the whole story, not even by half.

      I’m a business misfit: I can’t take a single thing for granted. This can be exhausting, but it’s also endlessly interesting to me. I don’t subscribe to the independent/wage-slave dichotomy: I think the story is far richer and more variegated than that.

      …Though as I said in my post, my mind isn’t nearly made up on this one yet. Thank you for thinking aloud with me, my friend.

      • http://www.frymonkeys.com/blog Alan Kay

        Yes, the perceived dichotomy is still strong. It prevents people (salaried, especially) from seeing that they have to define themselves beyond their skill set. I’m pleased that most young business people don’t see themselves that way – they know that they will likely move in and out of different employment / contract roles over time. I occasionally present to an MBA student group about building their personal brand. It’s wonderful to see how quickly they embrace the notion that they alone are in charge of their personal brand, that it must be defined now, not in fifteen+ years, and that it will keep evolving. I say, ‘It’s not about what you do for the organization, but the value you bring – and how much you expect to get in return!’

        And, when I pitch this kind of thinking to boomers who work inside organizations they look at me as though I am from Mars.

  • http://www.randomactsofleadership.com Susan

    Ted, I love this statement from your response to Jason: In the long run, if you aren’t a peg, you’ll be much better served holding out for a manager who is not looking to fill a hole.

    I think there are fewer and fewer round holes to put people in and that trend will continue. I agree we should be mindful of limiting our opportunities because we have put all employers into the very kind of box we are resisting!

    If you are independent, self motivated and self directed there can be an incredibly symbiotic relationship between and employee and an employer but two things must be in place – you must share a common objective and have clear agreements that ensure both are satisfied with the exchange of value. A job description in exchange for a paycheck is probably an insufficient level of negotiation to ensure employment is a satisfying experience.

    • http://www.shiftandswitch.com Ted Coine

      Susan, how right you are! “A job description…” that line is a masterpiece; thank you for providing it for our readers here on Switch and Shift!

      The number one reason people stay or leave a job is their boss, and to me that makes perfect sense: to an employee, the boss is the personal face (smiling or frowning) of the company. If your boss is your umbrella, she can shield you from a terrible corporate culture and make a bad situation bearable, at least for a time. She can also ruin your experience of an otherwise wonderful company.

      When we enter employment as equals, with eyes wide open and ego in check, we can accomplish great things – for a short while at least, perhaps just until the next chapter in our career begins.

  • http://charleycarlin.com Charley Carlin

    Good Day Ted!
    Interesting article that reminded me of a story told by Dyer decades ago. It was about a man who was a doctor for over twenty years and did not like the profession. When asked how he decided to be a doctor, he said he chose that career path our of high school, because he wanted to be a doctor. Well here is the key question? Would you take career advise from a 18 year old? That is in effect what he did, and now does not think he can change it! – You can choose and you can change Re-invent your self or at least switch and shift!
    Have a great day Ted!
    As Always
    Charley

    • http://www.shiftandswitch.com Ted Coine

      What a brilliant point, Charley! Would you take the career advice of an 18-year-old? I’d add, …or of a 22-year-old, or of a 30-year-old. That is roughly how long it took me to break down and join the family profession, teaching, and that (as Robert Frost said) made all the difference.

      My first ‘big boy job’ out of college, I worked for a decamillionaire who dropped out of medical school and went into sales. He wanted to be a doctor because doctors make a lot of money. I have read that many med students are motivated by the same issue. I’d love to read a study on the performance, both in school and after, of med students and doctors that breaks them down by motivation. My guess – though it is only that, a hunch – is that students and doctors who are truly motivated by an abiding desire to help people or by a fascination with the workings of the human body are more successful in their careers. Who knows? Maybe I’m all wrong. But somehow, I think not.

      It’s hard to find flow when our motivation for work is something extrinsic to that work. No matter what my business card says, I’ll always be a teacher, because I love to teach: I’m driven to ignite that spark of understanding and mastery in my “students” (be they “students,” employees, readers, audience members, clients… you get the idea.)

      Meaning at work is everything in the quest for success. If you lack it now, go get it!

  • http://alanshelton.com Alan Shelton

    Well done. When one assesses their own passion to serve, it is a short road to finding your own space. In the example of Stan, he knew that he would be more effective if he could narrow his effort to the task at hand. And that didn’t include repairs. He threw his ego away and let himself work. That may well be the prescription to finding your own fit. As the article points out, our own preconceptions make us believe we aren’t employable.

    Alan

    • http://www.shiftandswitch.com Ted Coine

      “He threw his ego away and let himself work.” Alan, I love that line! Prepare to be quoted – you’ve just added another arrow to my quiver.

  • http://www.bettermanager.co.uk Tim Schuler

    Although it could be our own preconceptions that make us unemployable or those of the employer, it’s probably where these don’t match that makes the difference. Having compatible goals and values would seem to be important, or at least having the flexibility to accommodate one another’s difference. Sadly this missing in many organisations, and it’s the employee who has to change in order to fit in.

    For many solopreneurs, not wanting to compromise on what’s important is what makes them successful; it’s also what makes them unemployable. I suppose as with most things, it comes down to being clear about what’s really important and what isn’t.

    • http://www.shiftandswitch.com Ted Coine

      Tim, what you say is spot-on: a HUGE part of the employment equation is ‘match.’ When an individual is ready to subdue her ego to join an organization, and when a hiring manager is wise enough to recognize talent (and confident enough not to be intimidated by an applicant’s resume of independence), great things can happen!

      Disappointment brought by bad match can also happen; I’m not trying to preach all rainbows and butterflies. But I am of the opinion, as I wrote in this post, that we humans have it within us to wander in and out of employment throughout our lives. Match is the key to pulling that off.

  • http://www.frymonkeys.com/blog Alan Kay

    This is my second shot at this topic. We are talking about the re-framing of the labor market. Workers – salaried, hourly, contracted and self-employed – now have the choice to derive income in a variety of ways that suit their needs. I think this piece dramatizes the point http://powerfulbusinessopportunity.ru/job-report/index.html It’s one of the answers to our economy being re-framed in the global market.

    I’m not a free-marketer, but ‘Workers’ are now more accountable to themselves and to the market. North America needs a dynamic and flexible workforce. So, it’s the job of individuals to define themselves in order to decide on their productivity output, desired compensation, etc. Thank goodness we’re loosening up on the job-for-life mentality. Hopefully, this mindset will also apply to areas like public service and government.

  • http://www.frymonkeys.com/blog Alan Kay