Rebranding the C-suite
According to this article from CEO.com, the C-Suite remains shy when it comes to social media. According to the study of Fortune 500 CEOs:
- Less than 30% of Fortune 500 CEOs have a linkedin account
- Less than 6% of Fortune 500 CEOs have a twitter account (and that number has actually doubled since last year)
- 68% of Fortune 500 CEOs have no social profile whatsoever
Clearly, social media isn’t a priority for the C-Suite at Fortune 500 companies. SEC regulations, as well as the obligations of running one of the largest companies in the world, can make it difficult to keep current on your twitter feed. Recently, Warren Buffett joined twitter (he follows no one and has over a million followers).
Setting social media aside (and I’ll leave it to you to take sides), there’s a bigger issue at stake for the C-Suite at any company. While every executive works for a company’s brand, every executive in today’s economy is a brand.
Customers and employees need to understand the promise of the brand, and providing thought leadership is an important part of, well, leadership.
Communication is the only method for making your ideas known.
As a strategic executive, providing guidance and vision can help to re-brand the C-Suite. That re-branding starts with you.
While adoption of social media may be slow within the upper echelons of American business, don’t wait to adopt effective communication with your team. Connecting with your customers (both internal and external) is a requirement of the corner office. The only way to duplicate and share your excellence is through effective communication.
We all work for a brand. And, if you are truly a leader, you are a brand. People want to know what you stand for, where you’re going, and what you’re going to deliver. Your personal brand reinforces the company brand, creating greater understanding and support from the people that matter most to you. And that connection strengthens the bottom line. Don’t miss an opportunity to share your thought leadership – that’s re-branding for the C-Suite.
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