Reprogram Your Mindware for Breakout Success

“Now that I know what I know about our human minds, I firmly believe the more every human on our planet understands how the mind works, the more we’ll be prepared to step into a whole new generation of performance, of communication, of motivation, of satisfaction!”

I dare you to talk to Rebel Brown for even five minutes and not feel pumped and ready to kick a significant amount of ass! This globetrotting Silicon-Valley-based strategist is also author of Defy Gravity, a phenomenal read, and The Influential Leader, which is out just in time for Christmas – or to stick on your shiny new Kindle as soon as you open it!

Now, I wouldn’t tell you to buy a book unless I’d read it and loved it – and let me tell you, with Rebel’s short, fast-paced style and down-to-earth deliver, this book will earn your love, as well.

A few excerpts from the beginning of our talk:

  • “Our brains take in 11 billion bits of information each second through our senses. Our conscious minds only process 126 bits per second. Talk about Big Data! So the software running our unconscious minds, our mindware, decides what version of reality, what 126 bits out of 11 billion, we experience.”
  • “Say we try sales, and we make ten cold calls and get told no ten times. Our unconscious minds wants to automate as many of our thoughts as possible, so it forms a program that says we’re no good at sales. Then you make another call and get another no and it reinforces the program, that you’re no good at sales.”
  • “Imagine being able to understand that’s how the program works. Now we can look for ways to work around that, or reprogram our mindware, so we can change our beliefs and change our results.”
  • “By the time we’re 17 years old, we’re told ‘You can’t’ 150,000 times, and ‘You can’ only 5,000 times. We’re inherently enabled with a mindware set that says ‘You can’t.’”
  • …And just wait until she explains the role the herd instinct plays in fostering groupthink, and really, really unwise business decisions.

Please note that the video gets dicey right after we start, but you can hear us fine and it clears up right away. Now go ahead, strap yourself in and press play for some powerful REBELations coming your way!

Buy The Influential Leader

Go to Rebel’s Website

Follow her on Twitter

Go to her Leaguer page HERE on Switch and Shift and read her brilliant blog posts.

Don’t forget to check out last week’s episode with the fabulous David Houle!


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Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

  • Great that you are illuminating how the brain functions, Rebel. Everyone needs to understand that.

    What the neuroscience experts do not tell us is how we got to where we are vs where we were at birth and how to get out of it. By listening to people over many years, I learned that at birth we are all like you described Steve Jobs to be, open-minded with no baggage and able to see 360 degrees around us.

    Then from birth we are confronted with the demands of a very authoritarian society – be like this, look like this, think like this, and act like this OR ELSE. To escape the “or else”, about 95% of us conform to what is demanded of us, some of us more and some less.

    Conforming becomes so automatic that we don’t even know we are doing it and some of us conform to external influences so much that we don’t really know who we are. You described what conformists do vs the non-conformist Steve Jobs quite well. The problem for any business is that conformists waste a huge amount of brainpower trying to conform and will follow bad leadership just as easily as good leadership.

    I was fortunate to be born with pneumonia and proceeded to have it 3 more times before the age of 5. During these years, everyone thought I would die so they never told me what to do or how to do it. I was left to myself and was too weak to do much of anything. But in those years, I was so practiced at being my own self and doing what I decided to do that I never conformed to anything. No one could tell me what to do and I never looked around for something to follow.

    Fortunately, it is relatively easy for management to convert conformists into being their own person and to stop conforming. The gain in performance is huge.

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