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Posted by on Nov 20, 2013 in Business, Featured, Recognition, Strategy | 1 comment

Sales As Easy as One, Two, Three!


I’ve spent much of my adult life in sales. It was my first career out of college, until I finally gave in and joined the family trade of teaching – which I absolutely loved, and which is a lot like sales, believe it or not.

When I opened my own language school and started taking on corporate clients in and around Boston, I always led the sales effort, even once I was CEO and had a VP of sales reporting to me. I love people, I enjoyed talking to them about how my company could help them… it was terrific.

There’s no secret formula to successful selling. It’s as simple as 1-2-3. Let me show you what I mean:

1. Believe in your product.

If you’re selling something your customers don’t need, that inner tension (your lack of respect for yourself) will eat at your soul until you burn out.

When you believe in what you’re selling, on the other hand, that belief will inspire you to…

2. Love what you do.

Are you kidding me? Talking to people about something that will improve their lives or improve their company? They pay you to do that?? That isn’t even work!

That belief and love will allow you to…

When you believe in what you’re selling…that belief will inspire you

3. Have fun with it!

Have fun talking to people about your company, about the clients your product has helped, and how it’s helped them. What we’re doing when we sell – as long as our product truly is the right thing for the customer – is we’re offering to share something great with them.

With that 1-2-3 mindset, sales goes from convincing people to inviting them – you invite them to participate in something special.

We’ve decided that if Switch and Shift is to best serve our burgeoning readership, it’s going to need a little bit of funding – just a little, maybe four sponsors’ worth. So I’ve started selling again, and I’m having a blast! Business leaders are actually flattered that we’re inviting them to sponsor our site. I shouldn’t be surprised, with all of our Extraordinary Thinkers lending their combined wisdom to our community. It’s just that, well… please don’t pinch me, that’s all!

How about you? Are your prospective customers flattered you’d invite them to buy from you, to build an even closer relationship with you? Or are they turned off when you talk to them about the products or services your company provides?

Sales goes from convincing people to inviting them – you invite them to participate in something special.

Later this fall, once my book is out the door and our 4 sponsors are in place, I’ll be introducing a new offering for folks just like me: a daily dose of Actionable Inspiration for business owners, as well as for sales professionals who are savvy enough to treat their territory like it is their own business. I’ll let you know when that’s ready – you’re going to love it, I’m certain.

But even now, before that is ready, you can live those three easy steps. Is sales a lot of work? Of course it is! But what else are you going to do that is so powerfully rewarding? When you sell, you’re stoking the engine of employment for your entire company.

Now get up and GROW your business! We’ll see you back here tomorrow.

Did you like today’s post? If so you’ll love our frequent newsletter! Sign up HERE and receive The Switch and Shift Change Playbook, by Shawn Murphy, as our thanks to you!

Image credit- tony4urban / 123RF Stock Photo


Ted Coiné

Ted Coiné

Ted Coiné is co-founder/CEO of, where he is host of Switch and Shift TV, weekly interviews with extraordinary thinkers focusing on the human side of business. One of the most influential business experts on the Web, Ted has been top-ranked by Forbes and Huffington Post for his leadership and social media influence. An inspirational speaker and author, his latest book, A World Gone Social: How Companies Must Adapt to Survive will hit bookstores August, 2014. Ted consults with owners, CEOs and boards of directors on modern corporate strategy. He and his family live in Naples, Florida, where Ted is active in the local tech startup community.

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  • Crowley Assistant

    Great info!