Social You: 4 Reasons No One Follows You
Weekends are all about wandering off topic, which is why I’m introducing this new weekend thread on Switch and Shift, “Social You.” And let me preface by saying that social is not currently what I do for a living, so no matter what Forbes or anyone else says, my free advice should be considered worth exactly what you pay for it.
But having said that, I’ve noticed a few things people and companies do on Twitter that they might want to rethink. Today, let’s discuss why you might find few people following you, despite all your desires to the contrary. Here are four big ones that are holding you back..
- You rarely tweet. I hope this one is no mystery. You can’t win if you don’t play. For instance, I’ll check Tweepi before I follow you back. If you haven’t tweeted in the last 10-20 days, I’ll just ignore you. Want more followers? Tweet!
- Your avatar sucks. Egg head? Unlikely folks will follow you, because you look like a spammer or lazy – or a lazy spammer. Animated avatar? Yes, they catch my eye – and they bug the sh!t out of me!! No follow back. And here’s one that few companies get: logos. If your avatar is a logo, rather than a person, that means you’re here to broadcast and sell. That’s not social, and people will avoid you. Twitter is a social medium. S-o-c-i-a-l. Look it up.
- All broadcast, no engagement. There’s that word again, broadcast, which means one-way communication – it’s how old school media works, or (guess what?) no longer works. Speak with me, not at me.
- You don’t follow back. If I see you have 200 followers, or 2,000, yet you only follow 16 people yourself, I won’t bother following you. Why should I? You don’t reciprocate; you aren’t social. (My policy rant here).
To illustrate that last point, let’s try an experiment – you can do this one with real people, next time you’re out and about. Ready?
You: “You sure are clever and interesting!”
Them: “_________.” (This is where they reply.)
If they don’t reply at all? If they say, “Yes, I am clever and interesting, aren’t I?” and leave it at that? That’s like you if you don’t follow someone back. You’re telling them, “You rock.” They’re returning that compliment with, “Yes, I do.”
Four little things that make a big difference in the world of Twitter, my favorite medium. Will this advice change your life? I doubt it. Will it help you have more fun, and make more friends? Yes, I believe it will – and some of those friendships are bound to enrich your life, as they have mine. But you tell me. Give these tips a try and let me know how they work for you!
About Social You (and social me):
It turns out that through a lot of tweeting and engaging with social media leaders and poking around different social sites, I myself have learned more than I ever realized about social. It’s funny. I spend all my time focusing on business leadership and culture, and people look to me for social media advice. Oh, well. As my Mom always says, “What are you gonna do?” Mom’s smart. You’d be well-served to take her advice, too.
Graphic by Infekted.It