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Posted by on Apr 1, 2012 in Social You, Weekend Post | 6 comments

Social You: 6 More Reasons No One Follows You on Twitter

Recently Ted listed four reasons people don’t follow you on Twitter. The list wasn’t punitive. Rather, Ted shed some light on social mistakes that interfere with making connections with others, or in his words “hold you back.”

As Ted’s insights do, they got me thinking about why I choose not to follow, or engage, people on Twitter. Social is a two-way communication tool. Remove or limit the two-way and you have a winning strategy for boring and limiting your followers. And these seven reasons are sure to limit followers on Twitter.

You have no bio.

How can I engage in a conversation with someone who doesn’t take time to share a little about what they believe or do or stand for? I can’t. I don’t if you have no bio. Some people spend too much time perfecting their bio Just tell me who you are and what you’re about.

Your bio clearly indicates you’re selling.

If I want to be sold something, I’ll watch commercials. On Twitter, if you want to win me over, show me what you’re about. Show me your interests. I want to relate to you. If your tweets focus on what you do and what you sell I’m bored. I’m ignoring you.

You tweet only your stuff.

If all you tweet are your thoughts or your latest blog posts, that’s like standing in the middle of a crowded room shouting words of self-praise. Yawn! I want to know you’re willing to interact with me.

You’ve locked your account with “Tweet privacy.”

So let me get this straight, your tweets are personal and you want me to ask for permission to follow you? Nope. If you follow me with a locked account I don’t follow you. If your tweets are that personal send an email.

Translated messages are jibberish.

If I’m followed by someone who’s tweets appear in a foreign language, I’ll have Twitter translate the bio and tweets. Often times the tweets make no sense or have a sexual nature. Again, boring and likely dummy accounts. No follow. I’ll even block these followers.

Your picture is a close-up of your breasts.

I don’t care how nice your breasts are. I’m not interested.

Social is a platform to connect and share information that sparks conversation, or spread ideas. It’s a way to get to know someone or what a company stands for. If you find that your followers are slow to build, assuming you want to grow your followers, look at how you’re engaging others. Social reminds us that great conversations require two-way interactions.

 

Photo courtesy of  Scott Beale/Laughing Squid

Shawn Murphy (100 Posts)

Change Leader | Speaker | Writer Owner and principal consultant at Achieved Strategies. Co-founder of Switch and Shift. Passionately explores the space where business & humanity intersect. Promoter of workplace optimism. Believes work can be a source of joy. Top ranked on Huffington Post and HR Examiner.


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  • http://www.shiftandswitch.com Ted Coine

    Shawn, I love it! That last one? I just remind myself, it’s almost certainly some unwashed middle aged guy living in his mom’s basement. Not nearly so attractive now, is it?

    • http://www.switchandshift.com Shawn Murphy

      Not so much. We can be whomever we want online I suppose.

  • http://www.lifelongstudentofbusiness.wordpress.com Britany

    Shawn,
    Another fabulous post! You guys should write books or pamphlets to distribute online! Hahaha. You always have interesting things to say on Switch and Shift and it is educational stuff!

    I do agree with all of these and I do agree with Ted about the last one. If that is what you are showing off of yourself, you clearly have nothing else going for you!

    • http://www.switchandshift.com Shawn Murphy

      We are honored by your kind words, Britany. Currently Ted and I are working on separate book projects. A collaboration it the future is not such a bad idea.
      Shawn

  • http://www.qualitylogoproducts.com/blog Mandy Kilinskis

    All of these are definitely good reasons why nobody follows you. But what’s an instant deal breaker for me are people that fill up their Twitter bios solely for SEO purposes. You know the ones I mean: “content marketing SEO affliate marketing social media writing”

    Oh, okay. That definitely tells me about you. Thanks for that.

    • http://www.switchandshift.com Shawn Murphy

      I agree Mandy. The bio filled with hashtags goes a bit too far for me.

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