#SocialLeader Chat: “Employee Activism: Are You Seizing the Opportunity?”
According to a report from public relations firm Weber Shandwick, employee activism is on the rise… and organizations must get behind this Social Age phenomenon. The alternative: risk alienating the workforce; perhaps significantly damage their brand.
Weber Shandwick concludes: Employee activism is “a movement that cannot be dismissed by senior management.”
Employee activism (aka employee advocacy) occurs when employees take to online channels to recommend their employer to others as a place to work, defend employer to family and friends, and encourage others to buy their company’s products or services. They are, in effect, ambassadors for the brand.
As many organizations have already learned, employee activism can have a major positive impact on a company’s brand.
So what are the “ingredients” for effective employee activistism? It’s a big question, and it’s one that we’re tackling in the next #SocialLeader Chat.
Here’s just some of the topics the community will explore:
- The benefits of employee activism to the business and to employees
- The challenges of employee activism and how to navigate them successfully
- What you can do to overcome executives’ resistance to online employee activism.
On Monday, June 1st join Jim Claussen, Shawn Murphy, Lauren Kirkpatrick, Mark Babbitt and the #SocialLeader community for “Employee Activism: Are You Seizing the Opportunity?”
To get familiar with the topic of employee activism, read this report from Weber Shandwick.
Be sure to invite your friends to #SocialLeader chat! Here’s a tweet you can quickly share:
See you Monday, June 1st on Twitter!
Have a topic idea for #SocialLeader chat? Want to serve as a guest host? Contact our Chat Commander and Social Media Manager, Lauren Kirkpatrick at email@example.com.