#SocialLeader Chat: Social Listening: Blowing up the Barriers Between You and the Conversation
Social networks, both internal and external, are centers for conversation for employees across the workplace and for people across the marketplace. Such conversations provide a source of tremendous insight and value about brands and companies, enabling social leaders to connect with the pulse of their workforce and their marketplace.
In today’s connected economy, the speed of business is accelerating. Being connected to the pulse of the workplace and marketplace can inform an agile strategy. Even without engagement, companies can glean a large amount of information from consumers and employees.
We believe social listening plays a vital role in business strategy, but how do leaders break down the barriers between themselves and the conversation? How do they get started?
Here are the questions that we’ll discuss in tomorrow’s #SocialLeader Chat.
Q1: Why is listening suddenly an important aspect of business or has it always been? #SocialLeader
Q2: If leaders aren’t engaged in social and ‘listening’, does that create a sense of distance or connection with a workforce? #SocialLeader
Q3: True/False & why? Internal listening is just as important, if not more, than external listening. #SocialLeader
Q4: Do executives listening in social have an advantage over executives not engaged in social? How so? #SocialLeader
Q5: What happens when leaders join in the conversation? How does this change employee and customer perceptions? #SocialLeader
Q6: How can leaders ‘listen’ in social? What are simple ways they can start to connect to the conversation? #SocialLeader
Q7: In a busy schedule, how can leaders maximize their time? Can their teams help them? #SocialLeader
Q8: The top 3 benefits from social listening are _____, ______, and _____. #SocialLeader