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#SocialLeader Chat: Social Listening: Blowing up the Barriers Between You and the Conversation

Social networks, both internal and external, are centers for conversation for employees across the workplace and for people across the marketplace. Such conversations provide a source of tremendous insight and value about brands and companies, enabling social leaders to connect with the pulse of their workforce and their marketplace.

In today’s connected economy, the speed of business is accelerating. Being connected to the pulse of the workplace and marketplace can inform an agile strategy. Even without engagement, companies can glean a large amount of information from consumers and employees.

We believe social listening plays a vital role in business strategy, but how do leaders break down the barriers between themselves and the conversation? How do they get started?

Here are the questions that we’ll discuss in tomorrow’s #SocialLeader Chat.

Q1: Why is listening suddenly an important aspect of business or has it always been? #SocialLeader

Q2: If leaders aren’t engaged in social and ‘listening’, does that create a sense of distance or connection with a workforce? #SocialLeader

Q3: True/False & why? Internal listening is just as important, if not more, than external listening. #SocialLeader

Q4: Do executives listening in social have an advantage over executives not engaged in social? How so? #SocialLeader

Q5: What happens when leaders join in the conversation? How does this change employee and customer perceptions? #SocialLeader

Q6: How can leaders ‘listen’ in social? What are simple ways they can start to connect to the conversation? #SocialLeader

Q7: In a busy schedule, how can leaders maximize their time? Can their teams help them? #SocialLeader

Q8: The top 3 benefits from social listening are _____, ______, and _____. #SocialLeader


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Lauren Kirkpatrick is a graduate of the University of Southern California, where she earned a Masters degree in digital/social media. She serves as the Social Media Manager for Switch & Shift and chat commander for #SocialLeader chat. She is also a social media assistant and blogger for our sister site Youtern. When out of the office, Lauren loves watching her Dodgers, Trojans and San Diego State Aztecs. She is a master DIYer, TV aficionado and expert baker. Follow Lauren on Twitter and connect with her on LinkedIn.

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