Switch and Shift TV Is Here!

Switch and Shift TV

Let’s face it, not everyone is a big reader – and even those of us who are, like to mix it up a bit with other media.

Well, we hear you loud and clear – and now you can hear us loud and clear, too!

Switch and Shift is now officially a multimedia website, with its own YouTube channel, and everything. Introducing Switch and Shift TV, with your host, none other than me, Ted Coiné.

Man, I’m psyched! I hope you are, too.

Each week, we’ll share an interview with one business leader or fascinating author. Right now we’re using Google Plus hangouts for these interviews, because they’re really easy for a troglodyte like me. Stay tuned, though. We’ve got some pretty special production plans in the works.

Okay, enough yapping. Let’s get this party started!

Meet CJ Alvarado, CEO of Snippet

Know what I love about being alive and kicking in 2013? The phenomenal innovation that’s happening all around us!

This is truly The Startup Century, and here we are to enjoy it.

Take SnippetApp as one remarkable standout example. We’re all familiar with books, of course, and in recent years we’ve taken to ebooks as a cheaper and more-convenient way to access our reading material. Both media are great, but… am I the only one would love to interact with my reading material a little more than even ebooks allow?

“Interact?” you say. “What do you mean?”

That is what today’s episode of Switch and Shift TV is all about, as I interview CJ Alvarado, CEO of Snippet, about his company’s remarkable invention.

As you’ll see for yourself, it isn’t really even accurate to call the Snippet an “ebook on steroids” – in fact, with the video, audio, photo gallery, and social media components built right into each Snippet, it’s really hard to call a Snippet a “book” at all!

Confused? Intrigued? This brief video should help.

Now, let’s dive into the interview with this dynamic, fascinating company leader.


Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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