Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations

Ted on “Marketing Made Simple TV”

 What do Guy Kawasaki, Chris Brogan, Daniel Pink and I have in common? As of this week, we’ve all been guests on Marketing Made Simple TV, hosted by Jeff Ogden (with 2 Million weekly viewers!)

I had an absolute blast as Jeff’s guest. Of course, it helps that he encouraged me to speak about my favorite topic, which is The Human Side of Business – more specifically, how Switch and Shift has become the home of a nascent movement toward a more meaningful, more engaging and much more profitable way to do business.

Jeff asked me about extraordinary companies, firms that “get it” when it comes to their own people, and to their customers, and (by no coincidence) to their shareholders.

Basically, Jeff asked me some great questions on my favorite obsession. Like fuel to a fire, he got me going, and the results… well, see for yourself. I’m certain you’ll enjoy the interview every bit as much as Jeff and I enjoyed recording it!

Without further ado, here it is:

Now that you’ve watched Jeff’s show, I have two calls to action:

  1. Subscribe to Marketing Made Simple TV. I have. The caliber of leaders Jeff interviews each week is outstanding. You will learn something important every week; I guarantee you or your money back. (NB: it’s free).
  2. Let us know what you think in the comments below. I enjoyed filming this show and sharing a few of my thoughts with Jeff’s viewers. How about you? Is this something you’d like to see more of here on Switch and Shift?


Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

  • Jeff Ogden (@fearlesscomp)

    Thanks for waving the flag for the show, Ted. And I hope lots comment here too. I did.

  • Craig Yaris

    Thanks for being on the show, Ted. I learned a lot, especially about how businesses need to “get it” and how to often, they don’t.

    Great job!


  • Sandra Zoratti

    Ted, fantastic job with such an important and foundational topic that many companies still struggle to understand. As a former guest on Marketing Made Simple TV, I agree that Jeff Ogden does a great job! Bravo to you both!

  • Margaret Molloy

    Ted: Winning hearts and minds of employees is a wonderful objective for customer-oriented firms. In my view, that’s what culture is all about. And culture is the true source of competitive advantage, for all firms. @MargaretMolloy

  • Al Smith

    What can I say Ted. Duh. Ha. You know how I feel about this. Couldn’t agree more with what you say here and love your great examples.

    I have subscribed to the show and Jeff is doing an excellent job as well.

    Thanks again for all your support & CARE.


  • Ted Coine

    Thanks again, Jeff!

  • Ted Coine

    Thanks Craig. When a market leader has a blind spot such as we discussed in the interview, that’s a huge invitation for a competitor to step in and take the lead. Either way, someone wins. It’s up to leaders whether that winner will be us, our the other guy.

  • Ted Coine

    Thanks Sandra! I’m going to check out Jeff’s archives on MMSTV and watch your episode. I’m really looking forward to it.

  • Ted Coine

    Margaret, I have one word for you: EXACTLY! Every company has a culture (and every business unit has a subculture). Some of these cultures are healthy, others not. Some are strong, others weak. Some are people-centered, others are bureaucratic; still others are metrics-driven (though what we measure, and how, is so subjective as to be… well, potential folly).

    A strongly human-centered culture gets my vote for long-term profit and success every time, as we touched on in the video. Of course there’s more: lots more! I’m grateful to have you with me as we share the message.

  • Ted Coine

    Al, you get it like few leaders I know, and it shows in everything you do and say. I’m very glad to have you beside me on this exciting journey. I’m also psyched to hear that you subscribed to the show. As Sandra points out in her comment above, there is a whole list of terrific experts and leaders in Jeff’s archives, too. Don’t miss an episode!

  • http://VPMarketing Sandra Zoratti

    Ted, thank you.

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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