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Posted by on Dec 27, 2012 in Business, Culture, Customer Service, Engagement, Featured, Inspirational, Leadership, Return On Morale, Social Era, Talent, Transparency | 1 comment

Ted’s Top 10 Posts of 2012



You’d think it would be a cinch to identify your top posts of the last year for a year-end “Best Of” post, right? Not so fast. As we were discussing our respective lists, we had to decide: are we talking about most-read posts? Most retweeted? Most shared on LinkedIn or Facebook? Most liked on Facebook? How about most shared in all trackable social media together? Then, what about the ones I most want to put forward: would it be kosher for me to trim one of two of the posts most popular with our readers, because those may not be most popular with me? (They’re all my posts we’re discussing, after all!) Turns out, it’s not so cut-and-dried after all.


I figured if our readers liked them enough to share them with their followers on my favorite of the many media, who am I to tamper with their preferences?


I’m not one to play Hamlet, though, so I quickly decided for something clear and simple: (A) I went with most retweeted, regardless of topic or whether or not I still love those posts. I figured if our readers liked them enough to share them with their followers on my favorite of the many media, who am I to tamper with their preferences? (B) It had to be an original work of 2012. That disqualified a most-retweeted post or two that I wrote before this year, and reposted to share again. My most popular ever? You’ll have to come back some other time for that.

One last remark before we jump into this list: Seven of these ten are about leadership, two personal development, and one social media. That’s a great sign for me: apparently, you prefer reading what I most enjoy writing, the business stuff.

Without further ado, here’s my list:


10. How to Engage Your Employees  (with video)

9. This Trumps Strategy. You Need More of This.

8. Never Let Others Define You. Never.

7. Make Failure Your Greatest Asset

6. Lead Like All Your Employees Are Volunteers

5. Control or Engagement. Never Both.

4. If It Can Be Measured, It Can Be Manipulated

3. The Power of WHY

2. Social You: 4 Reasons No One Follows You

1. Why Customer Service is a Leadership Issue


It’s bee a wonderful year for Shawn and me, and for Switch and Shift as our joint endeavor. We’ve barely begun forging our League of Extraordinary Thinkers. Now that our foundation is more or less in place, let’s turn it up to 11 and see what kind of changes we can inspire! Are you with us? Because there’s enough heavy lifting to go around.


Graphic by Shawn Murphy



Ted Coiné

Ted Coiné

Ted Coiné is co-founder/CEO of, where he is host of Switch and Shift TV, weekly interviews with extraordinary thinkers focusing on the human side of business. One of the most influential business experts on the Web, Ted has been top-ranked by Forbes and Huffington Post for his leadership and social media influence. An inspirational speaker and author, his latest book, A World Gone Social: How Companies Must Adapt to Survive will hit bookstores August, 2014. Ted consults with owners, CEOs and boards of directors on modern corporate strategy. He and his family live in Naples, Florida, where Ted is active in the local tech startup community.

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  • lifeisntbroken

    I cheated. I started at the bottom and am working my way back up. Loved 1 and 2 so far! Great idea to re-run your top posts!