The Social CEO Infographic

According to a study by Weber Shandwick, the large majority of Fortune 500 CEOs know that being active in social media helps them build the company brand, make connections with employees and customers, and appear more approachable.

So how many of those CEOs are actually leveraging social to build brands and relationships while serving as the face of the company?

To answer that question, Domo and CEO.com reviewed the social activity (or lack thereof) of every Fortune 500 CEO. Here’s just some of what they found:

  • 68 percent of CEOs have zero social presence on the top five social platforms
  • Of those on social, 68 percent are on just one network (73 percent of those are on LinkedIn)
  • Of the CEOs on Twitter, just 69 percent actually tweet

Clearly, perhaps due to generational issues regarding digital communication, a resistance to change, concerns about privacy or security – or maybe a fear of losing control – America’s top CEOs are not personally embracing social. Which is why, in A World Gone Social, we refer to truly social CEOs as “Blue Unicorns” – because the social CEO is so rare they aren’t just a unicorn, they are a specific color of unicorn (h/t to Jim Claussen of IBM).

So how social is your CEO? How social are you?

If your organization hasn’t yet gone social, there’s a good chance you, or your CEO, could benefit from taking a look at this infographic from DOMO and CEO.com. You can also download their full 2014 Social CEO Report.

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Mark Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of ForwardHeroes.org. Mark is the father of five and a grandfather; he and the woman who tolerates him (barely) call Seattle, Washington home.

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