ult question humanbiz

The Ultimate Question In #humanbiz

“I am because of who we are.”

Can one question transform the way people experience you as a human being? Can one question, asked in a warm and playful spirit of inquiry, validate even the least-friendly people you meet, and in doing, win you a new friend… or even a free cab ride in New York City?

Recently, Leaguer and friend Susan Mazza introduced me to a remarkable couple, two of her dear friends who she thought I should collaborate with on a project I’m exploring for Switch and Shift. And she told me, for the sake of this project, it’s the husband, Juergen, who has the skill sets most relevant to me.

But life isn’t all about relevant skill sets, is it? Juergen, delightful and remarkable creator that he is, did not just give one of the best TED talks I have ever watched (and I’ve watched hundreds!).

Watch this 13-minute talk by the other half of this extraordinary couple, Robyn Stratton-Berkessel. I think you’ll agree, this one simple question (which I have used on dozens of people since I first watched the video the other day) can change your day. And your interlocutor’s day. And maybe, one person at a time, if we keep asking it and spreading it… well, just maybe it can make our whole world just a little bit better.

(Can’t see the video? Check it out here)


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Copyright: chalabala / 123RF Stock Photo

Keynote speaker. Author of A World Gone Social: How Companies Must Adapt to Survive. Three-time CEO. Chairman and Founder of Switch and Shift. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social media influence. Ted consults with owners, CEOs and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida.

  • http://www.positivematrix.com/ robbiecat

    Hi Ted, I am honored to have you post about my TEDx video and to have you say “one of the best TED talks I have ever watched (and I’ve watched hundreds!),” I feel humbled and extremely proud. Yes, my talk definitely relates to the human side of business at many levels. It touches on the value of inquiry, listening, stories and co-constructing shared realities. It’s about being in relationship with each other and appreciating, at our core, we are in this together. Thank you, my new friend.

  • http://switchandshift.com Ted Coine

    You deserve it, without question!

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