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Posted by on Mar 31, 2014 in Business, Featured, Leadership, The Human Side TV | 2 comments

What Really Drives You? with @TomAsacker


“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald

I knew I’d found a brilliant guest for Human Side TV when I found Fitzgerald’s quote, one of my all-time favorites, in Tom Asacker’s must-read book, The Business of Belief. How must-read is it? Well, Inc Magazine named it The #1 Most Inspirational Book of 2013.

As you’ll see in this week’s episode, Tom himself does not disappoint!

Here’s Tom in a tweet: Tom Asacker teaches and inspires people and organizations to make their lives, businesses, and missions bold, meaningful and believable.

Just a couple of gems from our fascinating discussion:

  • “Most people are driven by their perceptions, not their imaginations.” Tom shows us how to flip that to our brand’s (and our customer’s) advantage.
  • “Magic, then logic. Heart, then head. Seeing isn’t believing. Believing is seeing.”
  • “People, and their organizations, become the stories they tell themselves.”

If any of those fantastic lines sound a little… umm… counterintuitive, then you’re absolutely right – and you’re going to love how this fascinating thinker helps us see a new way of leading in business – the human way, with belief first, where it belongs!

Buy The Business of Belief.

Visit Tom’s Website.

Follow Tom on Twitter.


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Image Credit


Ted Coiné

Ted Coiné

Keynote speaker. Author of A World Gone Social: How Companies Must Adapt to Survive. Three-time CEO. Chairman and Founder of Switch and Shift. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social media influence. Ted consults with owners, CEOs and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida.

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  • Tom Asacker

    Thank you very much Ted. Your curiosity, energy and passion made the interview a true pleasure.

  • lifeisntbroken

    This was an “uber”outstanding interview! I loved what Tom said about the necessity of desire in the success process. I’m personally finding that desire can be stunted by a lack of clarity. For me it’s clarity that turns desire into passion. I took 3 pages of notes just from the interview! I can’t wait to get my hands on this book! Tom’s insights are endlessly relevant. Thanks to you both!

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