What Really Drives You? with @TomAsacker

“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald

I knew I’d found a brilliant guest for Human Side TV when I found Fitzgerald’s quote, one of my all-time favorites, in Tom Asacker’s must-read book, The Business of Belief. How must-read is it? Well, Inc Magazine named it The #1 Most Inspirational Book of 2013.

As you’ll see in this week’s episode, Tom himself does not disappoint!

Here’s Tom in a tweet: Tom Asacker teaches and inspires people and organizations to make their lives, businesses, and missions bold, meaningful and believable.

Just a couple of gems from our fascinating discussion:

  • “Most people are driven by their perceptions, not their imaginations.” Tom shows us how to flip that to our brand’s (and our customer’s) advantage.
  • “Magic, then logic. Heart, then head. Seeing isn’t believing. Believing is seeing.”
  • “People, and their organizations, become the stories they tell themselves.”

If any of those fantastic lines sound a little… umm… counterintuitive, then you’re absolutely right – and you’re going to love how this fascinating thinker helps us see a new way of leading in business – the human way, with belief first, where it belongs!

Buy [easyazon_link asin=”1483922979″ locale=”US” new_window=”default” nofollow=”default” tag=”achievstrate-20″ add_to_cart=”default” cloaking=”default” localization=”default” popups=”default”]The Business of Belief[/easyazon_link].

Visit Tom’s Website.

Follow Tom on Twitter.


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Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

  • Tom Asacker

    Thank you very much Ted. Your curiosity, energy and passion made the interview a true pleasure.

  • This was an “uber”outstanding interview! I loved what Tom said about the necessity of desire in the success process. I’m personally finding that desire can be stunted by a lack of clarity. For me it’s clarity that turns desire into passion. I took 3 pages of notes just from the interview! I can’t wait to get my hands on this book! Tom’s insights are endlessly relevant. Thanks to you both!

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    There’s a more human way to do business.

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