What Really Drives You? with @TomAsacker
“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald
I knew I’d found a brilliant guest for Human Side TV when I found Fitzgerald’s quote, one of my all-time favorites, in Tom Asacker’s must-read book, The Business of Belief. How must-read is it? Well, Inc Magazine named it The #1 Most Inspirational Book of 2013.
As you’ll see in this week’s episode, Tom himself does not disappoint!
Here’s Tom in a tweet: Tom Asacker teaches and inspires people and organizations to make their lives, businesses, and missions bold, meaningful and believable.
Just a couple of gems from our fascinating discussion:
- “Most people are driven by their perceptions, not their imaginations.” Tom shows us how to flip that to our brand’s (and our customer’s) advantage.
- “Magic, then logic. Heart, then head. Seeing isn’t believing. Believing is seeing.”
- “People, and their organizations, become the stories they tell themselves.”
If any of those fantastic lines sound a little… umm… counterintuitive, then you’re absolutely right – and you’re going to love how this fascinating thinker helps us see a new way of leading in business – the human way, with belief first, where it belongs!
Buy [easyazon_link asin=”1483922979″ locale=”US” new_window=”default” nofollow=”default” tag=”achievstrate-20″ add_to_cart=”default” cloaking=”default” localization=”default” popups=”default”]The Business of Belief[/easyazon_link].
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