What’s The Story With That New Hashtag, #humanbiz?
Have you noticed folks have been using the #humanbiz hashtag lately on Twitter?
#humanbiz is short for The Human Side of Business, our new motto at Switch and Shift. Here are a few short questions, answered, about this hashtag:
Can anyone use #humanbiz?
Yes. That’s the point of a hashtag, actually. Someone starts using it, maybe even registers it (we did, in this case), and right away it belongs to everyone on Twitter. It is meant to be used, not hoarded. A hashtag is really nothing more than a way for people with similar interests to find each other.
What does #humanbiz signify?
Great Question. The way we see it at Switch and Shift, The Human Side of Business is the only side of business! After all, what about business doesn’t involve humans? We humans make stuff with each other, for each other. Work is 100% human all the time, isn’t it?
Unfortunately, 20th Century business leaders tried to scrub the humanity out of business as much as they could. Many of these dinosaurs sit atop enterprise bureaucracies and teach at B-school.
That’s why we need sites like Switch and Shift, and online communities such as #humanbiz on Twitter.
The Human Side of Business sounds familiar. Why is that?
It’s a total hat tip to one of our favorite books, that’s why! In 1960 – yes, way back then! – Douglas McGregor, professor at MIT’s Sloan school of business, wrote The Human Side of Enterprise. Lessons from that book are still taught in B-school today, but we’ve noticed its insights aren’t remembered past the semester’s final exam.
What about Ted’s upcoming Snippet?
We thought you’d never ask! In just a few days, my first Snippet, Return On Morale, will go on sale. I couldn’t be more psyched about this! Throughout the Snippet, you can Tweet directly into the #humanbiz community that is already forming.
That means that as you read on your iPad (for instance), you can click the little Twitter symbol and share a line that resonates with you, or connect with others who have read Return On Morale, or connect with me and shoot me a quick question; that kind of thing.
The bottom line?
We hope you join us at the #humanbiz hashtag on Twitter. We hope you make it your own. Connect with fascinating business leaders and thinkers there. We’re happy to say, it’s already taking off, developing a life of its own, independent of our efforts.
And that only makes sense, doesn’t it? After all, what 21st-Century leader isn’t interested in finding like-minded experts who are deeply immersed in The Human Side of Business themselves?
To begin with Snippet now, before Return On Morale is even available, I highly recommend you buy and “experience” Shawn Murphy’s Snippet, Creating Joy At Work. It’s awesome! And it’s sure to make you fall in love with this next generation of the e-book.
Art by: Darkitteh