Why Businesses Must Stand Up for What They Believe
(Can’t listen to the podcast? Check it out here)
According to business owner, designer and author Brian Sooy, a business must know what it stands for to make a difference. In this episode of Work That Matters, Shawn explores with Brian what the elements are to be a business that is clear on what it stands for – what it’s cause is. We dip into Brian’s book [easyazon_link asin=”1605440299″ locale=”US” new_window=”default” nofollow=”default” tag=”achievstrate-20″ add_to_cart=”default” cloaking=”default” localization=”default” popups=”default”]Raise Your Voice[/easyazon_link] to guide the conversation.
Determine what your business’s cause is. Here’s a small version of Cause Manifesto Poster that Brian created.
- Communicating your cause to create alignment
- Aligning your communications to your business’s calling
- Reconnecting with your business’s mission
- The four personalities of a cause (interesting stuff!)
Quotes from Brian
- “And I want them to remember that I did work that matters and that I did work that was significant.”
- “Companies, I think, have lost their way. They just see profits as being the endgame.”
- “The brand is what your customers or your audience or your constituents think about you.”
- “I believe that the cause and then the mission of an organization combined are what define the purpose.”
- “Character and purpose then combine to create culture.”
Connect with Brian
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Copyright: zagandesign / 123RF Stock Photo