Why Businesses Need to Have a Good Job Strategy
(Can’t listen to the podcast? Check it out here)
Professor and author Zeynep Ton (coolest name ever!) is passionate about helping businesses understand how to create a good job strategy. These are jobs that help the business grow through investing in employees. It’s a people first approach.
Zeynep distinguishes bad jobs from good jobs in her book The Good Jobs Strategy in the following way.
|Bad Jobs||Good Jobs|
We invest much of our waking time working. Why not have it be a positive force in our lives. Businesses today have the ability and influence to make it a positive experience. Zeynep believes it’s a must-to for organizations to be profitable.
• How the most successful businesses inspire employees to find connection with customers
• How great operations helps employees find meaning and dignity in work
• The business value of transitioning to a good jobs strategy
• Where companies can get started in making the transition to good job strategy
• The relationship of the human element in great operations
(Can’t see the video? Check it out here)
Quotes from Zeynep
• “Businesses have a responsibility for creating organizations that satisfy multiple stakeholders.”
• “When you see labor just as a cost, you try to minimize the cost, and the result is millions of bad jobs.”
• “It was through operations that companies make jobs better.”
• “…If we take care of our employees and if we take care of our customers, it will provide long-term value to shareholders.”
Connect with Zeynep
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Copyright: alphaspirit / 123RF Stock Photo