Why Chaos is Imperative to Your Success

Why would Martin Dempsey, Chairman of the Joint Chiefs of Staff, ask a peace and conflicts studies grad from UC Berkley to help him improve the Army’s adaptability?

When General Dempsey asked Ori Brafman how they could change the army to make it more adaptive, his answer was a breath of fresh air. Ori told the general, “I don’t really know – and neither do you because of the stars on your uniform. You’re too far removed from the edge of the network to actually know how the army needs to change. You need to empower the people at the edge of the network, bring them in to add some chaos to the system to let them help you determine how the army needs to change.”

This is just one sliver of an absolutely fascinating talk with one of the most compelling authors I’ve ever read – or spoken to. Over the course of our interview, you’ll learn how the horrors and misery of the Black Death led almost inevitably to the Renaissance that followed – and how that same principle can lead to your company’s success! You’ll also learn how hospitals dramatically lowered the rate of deadly MRSA staph infections by including “unusual suspects” as they sought solutions to this serious health risk.

White space, unusual suspects, and controlled chaos – these are just some of the essential ingredients to your organization’s success. You don’t want to miss this must-see episode of Switch and Shift TV!

After watching our show, you can reach this brilliant consultant at

By the way…

  • Ori and I are both big proponents of what he calls “unusual suspects,” which I call “misfits.”
  • We also both believe in the essential nature of “white space,” which is taking the time to process our thoughts in order to increase our productivity and innovation.
  • And we’re both passionate advocates of introducing a healthy dose of chaos in any organization.

Don’t forget to check out yesterday’s episode with Ted Rubin!

And, listen to Shawn Murphy’s top-ranked podcast, Work That Matters, as he interviews the co-author of The Chaos Imperative, Judah Pollack.

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Image credit- strejman / 123RF Stock Photo

Keynote speaker. Author of A World Gone Social: How Companies Must Adapt to Survive. Three-time CEO. Chairman and Founder of Switch and Shift. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social media influence. Ted consults with owners, CEOs and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida.

  • Dino Dogan

    I love Ori. His Starfish and Spider book is a must read. Sway is awesome as well. I cant wait to get my hands on Chaos :-)

    I never saw Ori on video before. That was a treat. Great job Ted :-)

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  • TedCoine

    Thanks Dino. The only book of his I haven’t read yet is Click, but guess what? When he and I spoke, we clicked right away. We agreed it would be great to meet for coffee, and maybe work on something together down the road. Now getting me to SF or him down to Naples… that’s the next challenge.

    Anyway, you have to meet him. Brilliant man, and one of my favorite authors.

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