Why You Need to Create Enthusiasts in Your Organization


The term employee doesn’t fit the workplace anymore. Let’s transform the term employees and reinvent a new one. Instead, let’s encourage enthusiasts in our organizations. The term employee is associated with a paradigm no longer useful in business today. It’s the paradigm where employees give their time dutifully in exchange for a paycheck, benefits, and a remote chance of work that inspires.

The term employee is associated with a paradigm no longer useful in business today

Today organizations need enthusiasts. They are people who show up prepared and encouraged by work that brings meaning to their life. Enthusiasts are willing to do what it takes to bring customers satisfaction, even if it means switching gears to do something outside their area of responsibility. Why? Because enthusiasts understand the impact they have. Enthusiasts know that they are a contribution to those whom the organization offers its products and services.

Creating enthusiasts at work requires leaders to recognize the inseparability of the professional and personal lives of employees.

Creating enthusiasts at work deepens loyalty to the organization.

Creating enthusiasts at work helps employees uncover their purpose in their career. Enthusiasts have purpose-driven careers.

It’s time to move out from the gloomy mood permeating so many companies right now. The place to start is reengaging enthusiasts and seeing them as the company’s future.


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This post has been updated from the original posting on Shawn’s previous blog, Achieved Strategies.

Image credit: nexusplexus / 123RF Stock Photo

Change Leader | Speaker | Writer Co-founder and CEO of Switch and Shift. Passionately explores the space where business & humanity intersect. Promoter of workplace optimism. Believes work can be a source of joy. Top ranked leadership blogger by Huffington Post. The Optimistic Workplace (AMACOM) out 2015

  • Shawn, your post got me thinking

    I like the idea of an enthusiast, but I prefer the idea of an aficionado, which according to google is…

    a person who is very knowledgeable and enthusiastic about an activity, subject, or pastime.

    So both enthusiastic and knowledgeable.

    Am I asking too much?

  • Sounds great, but (and that is a big but) until executives understand their proper organizational role enthusiasm will not take the day.

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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