Switch & Shift Guidelines for Guest Contributors

There’s a more human way to do business. In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

With the help of many other Human-side pioneers, we are made up of a community of writers who motivate readers to rethink how they approach leadership, management, or business. Our goal is to share new insights, creative projects, stories of inspiration, and innovative change thinking that will provoke each reader to always seek the higher good of humanizing the workplace.

If you have an inspiring story, a heretical perspective, or a new way of pursuing the Human-side of Business, we would love to hear about it.

Here’s what we’re looking for:

  1. Human-side alignment. The message or intention in you​r​ post must align with the intention behind the Human-side of Business as explained in the opening paragraph for these guidelines
  2. Expertise. You must know a lot about your topic.
  3. Evidence. It’s not enough to have an opinion about something. Demonstrate your knowledge by citing research or including relevant examples. These need to support the points in your proposed article.
  4. Relevance and Usefulness. Does the post make a unique or uncommon point about leadership, business or social? If you’re writing about a well-worn topic, you will need to find something completely new and unheard of to share. Switch & Shift readers like a diverse set of topics that are timely to today’s business and leadership realities.
  5. Readability. Capture attention immediately with a compelling opening that encourages readers to invest their time to read your article. Make your thinking clear so that readers can gain new insights about your topic. When appropriate, which should be often, make it easy for readers to apply the message to their world.

Some pointers on what we tend to like:

  • Posts that explore social leadership
  • Posts that explore neuroscience and the influence on leadership
  • Posts that purpose, people and profits
  • Messages that are not morally neutral
  • Posts that are not opinion pieces, but informative backed with research and/or relevant examples
  • We like controversy when positioned thoughtfully

Upon acceptance of your post, we will:

  • Edit your post. Please note that we’ll only return the post to you if we believe the post needs additional work before it can be published.
  • Please add a title to your post. We do make the final decision about the title, however. We see hundreds of posts a month and have learned what titles will resonate with readers
  • To keep in line with our branded look, we’ll supply an image for all posts – written or video.

Generally, our review time is around 2 weeks. This means it will likely take our editorial team 2 weeks to begin reviewing your article. Once the article is reviewed, one of our editors will be in touch with revisions or date of publication. Feel free to check in, but know that you’re looking around 2 weeks before you hear back. Send submissions as an word doc. attachment to: connect@switchandshift.com.

If you have any further questions, please contact our Content Strategist, Amy McCloskey Tobin at amy@switchandshift.com.

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    There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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    email: connect@switch&shift.com
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    Dayton, NV 89403


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