company culture

Eight Easy Ways You Can Guide Your Business Culture

Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. These executives are leaders who have built their companies from the ground up – culture included. Eight of these entrepreneurs share how leaders can craft and enable business culture at their companies.

1. Lead by Example


Leaders need to lead by example. Set the tone for work rate, productivity, ideas, and ethics. The way you work will often be your expectations for the team and therefore set the culture of the company.



– Peter BoydPaperStreet Web Design


2. Engage Your Team


There is absolutely nothing more important than having your team engaged. If your employees aren’t interested in the scope of their work, it will take forever to complete and will be poorly done. Make sure they are challenged and always learning.



– Shawn PoratScorely


3. Get Personal

Bryanne Lawless

My job is to keep everyone at my company engaged and interested. If I have a team member who is constantly checked out, the best work won’t be getting done. I like to enable a positive business culture within my team by sharing personal stories about how I got to this position and the challenges I have faced along the way. This shows my employees my purpose and inspiration.

– Bryanne LawlessBLND Public Relations


4. Hire Based on Culture


You can train any number of skills, but you can’t train culture. You will always be fighting an uphill battle to change behaviors, but if you hire while thinking about that fit, enabling your culture will not be a task. Hiring people who share the culture will allow it to breed organically with some guidance.


– Diego OrjuelaCables & Sensors, LLC


5. Prioritize Diversity

Brandon Stapper

Management’s task is to ascertain what stands between a team and its assigned goals, even if what stands in the way is the team’s own lack of cohesion. We like to start with diversity, rather than aim for a homogeneous group. That sends the signal to all that every individual is important. The team comes together when the goals are clear and everyone is contributing.

– Brandon Stapper858 Graphics


6. Build Culture Through Self-Trust


Authentic business culture is all about trust, and trusting others begins with trusting yourself. Only by trusting ourselves do we have the courage to put forth new ideas and create fertile ground for innovation. Beyond that, trusting ourselves means that we are better listeners and more receptive to the ideas of those around us. The relationships that emerge are the bedrock of authentic culture.

– Brian LischerIgnyte


7. Make Everyone a Culture Advocate

Elle Kaplan

Especially as your team grows, you can’t be the only one responsible for spreading culture. That’s why I make every team member a cultural advocate. This is more than another task – it’s a fun way to keep the team connected and engaged. We do this by ensuring each hire is as passionate about our culture, and encouraging them to find new ways to spread it, even if it’s their first day here.

– Elle KaplanLexION Capital


8. Be Involved at the Ground Level


Team culture should be an extension of the organization’s core values. Enabling culture is solely a byproduct of leading by example. A first step is to set examples and be involved in the lower and mid-level work to inspire employees. Be involved in the ground level implementation of strategies – not just planning – while working alongside each member of your team as equals.

– Rakesh SoniLoginRadius






Young Entrepreneur Council

Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective (, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

  • Excellent tips! I agree about being personal and being involved at the ground up. Nothing beats this!

  • Crispin Garden-Webster

    Also review benign business processes like permissions, delegations, authorities and rules that carry tacit messages about trust. Trust is a pillar of culture but we often dress up culture as soft intangibles. The reality is that culture lives in the processes that determine how hard or easy it is to get things done.

  • Tim Kuppler

    I definitely wouldn’t call these “easy” since “leading by example”, “engaging your team” and the others are very difficult to consistently support. The challenge is how to operationalize these so it becomes a natural part of running the business.

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